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> -----Original Message-----
> From: Jamie Obrien [mailto:jamien@interworx.com.au]
> Sent: Friday, July 14, 2000 10:17 AM
> To: lugnet.dear-lego@lugnet.com; lugnet.general@lugnet.com;
> lugnet.loc.au@lugnet.com
> Subject: Re: A Parental Perspective on Juniorisation and Being the
> Strongest Brand
>
>
> Hi, i don't think it really matters too much these days, what
> a child likes has
> just as much to do with the parents upbringing than anything.
> Boys and Dolls
> are OK, just as is girls and trucks, it's the stigma attached
> by others which
> causes the hurt to the child.
Remember the sexist teaser catalogue released around 1 month ago? It made a
few claims about sets being for boys, and not children...Makes it hard for
them to sell these to girls, when they could probably read what was written
there [well, at least they'd know the difference between 'boy' and 'girl']
> In lugnet.dear-lego, Kevin Wilson writes:
> > Mark Herzberg wrote:
> > > Will, girls just don't play with dolls anymore. DUPLO, • PRIMO, Mickey Mouse,
> > > and Town Jr. sets are all aimed at both girls and boys.
> Belville and Scala
> are
> > > aimed at girls too, though they are sold in few retail • stores. LEGO is
> > > supposed to be realsing a new "Paradisa II" line next year.
>
> The main reason i went into my Dark Age, but even now the
> kids and the checkout
> girls (sorry, Staff) tend to give funny looks until we start
> talking. Sometimes
> though i have to fake it, especially if i have 20-30 of the
> smaller impulse
> sets!
It's never really bothered me. Maybe because I knew the people at the local
toyshop, but probably because I figured if the only thing people had to say
was something denegrating about me buying lego, it wsn't worth the effort of
replying.[Could also have been related to having my little brother with me
most times I bought lego...]. The only time I had any trouble was when I was
staying in student accomodation. Originally I left all my lego at home, but
after I found out that I wasn't the only person who used lego [shared
computer lab where everyone could see what everyone was looking at on the
web, and people asking about it] I moved some down...It's amazing the number
of people [not just boys] who are interested in it when they see some built.
[And if you're lucky, some have their old collections which you may be able
to buy off them :) ]
> > Unfortunately the consumers don't see it that way. I have • lost count of
> > the number of times I've been standing in the Lego aisle and • some parent
> > or child says "oh... lego... that's for boys" and passes on.
>
> Specifically targeting one section will automatically exclude
> another section,
> and usually one of the parents is male, the other female, so
> you annoy one you
> loose the sale.
And the previously mentioned teaser catalogue wouldn't help, either.
>
> just my .021c
Don't forget the GST...
> Jamie
> <Ice outside in Bundy, now there is something wrong with that!>
What...Should the ice be IN the Bundy :)
Benjamin Whytcross
BWhytcro@PacificAccess.com.au
Ph: (03) 9856 5282
Directory Technology Pty Ltd
1/436 Elgar Road,
Box Hill, 3128
Growing older is compulsory..Growing up isn't :-)
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