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In lugnet.dear-lego, Jeff Thompson writes:
>
> LEGO has two obligations - one, to themselves, to make money,
> and the second (I'd like to imagine) to make toys that help children
> grow.
>
> You can't make people buy toys that they don't want. LEGO may have
> accurately defined the girl's toy market, even if that market may
> not be what we would ideally want it to be.
>
> But here's what I would suggest. (I argued for this a long time
> ago on r.t.l, and when I saw the Belville castle sets, I felt such
> a sense of deja vu that I wondered if perhaps my ideas had
> been read by LEGO ..... I know, vanity.)
>
> I personally would prefer for LEGO to extend what they've done for
> Belville, to the Castle line -- just not so pink. Girls like
> castles and fairy tale stuff. Make pegasii, unicorns, witches,
> princesses, queens, princes, kings, etc. Just make the sets gender
> neutral - you don't need transparent pink castles. Fairy tale
> things are the sort of sets that would appeal to both
> boys and girls.
I *so* agree. I, as a "girl", like the royal family, pegsasii (plural pegasus,
right?), and unicorns (1), and would enjoy stuff like that in LEGO. I also
like soldiers and guards, and would enjoy seeing a feudal system line of
castles, with Barons and Lords, etc. (I'm making the Bat Lord pledging
allegiance to the Royal King... :-) Maybe that's because I'm a bit older than
the girls LEGO is aiming for, maybe not.
Also, in a recent (real) survey I did, almost all girls I asked either didn't
like pink, or simply hated pink. Also, even if they did like (or even LOVE)
pink, that wouldn't be a reason to buy the set.
> You could split the line into two categories, one more dedicated
> to the romance of castle (with unicorns, princesses,
> queens, etc) and one more dedicated to war, if you had to.
Seems reasonable - though it doesn't have to be two different themes, just
different sets that could, if people wanted, be put together.
> Oddly enough, that's what LEGO has already done with the 2000
> castle sets, dividing the line into the warlike faction and the
> romantic knights faction. But they could do so further without
> cheeseballing it up so much that a little boy wouldn't want to
> play with it.
I'm not really sure what you mean - Belville and Knights, or Knights and Cow-
men?
>
> The castle line is the single line that is most likely to appeal
> to both genders, since everyone grows up hearing fairy tales.
> I don't care if LEGO wants to compete with Barbie directly, but
> I think they're missing the boat by not doing more to make the castle
> sets appeal to both sexes. Castles aren't just about hypermasculine
> angry scowling robbers armed with rubber-tipped missiles (sheesh).
I agree...
-Shiri
(1) How 'bout a removable horn for the unicorn?
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