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Subject: 
Re: Introducing LEGO Direct
Newsgroups: 
lugnet.general, lugnet.dear-lego
Date: 
Fri, 10 Dec 1999 23:54:33 GMT
Reply-To: 
lopaskar@san.rr^AntiSpam^.com
Viewed: 
7662 times
  
I may be wrong, but I think that their market research has discovered that girls
would rather play with midi and maxifigs, rather than minifigs.  Boys would rather
play with the space ships and vehicles *for* minifigs.  Witness the unsuccessful
Paradisa line.  The only people who seem to like it are Art Deco and Miami Vice
fans;-)

Gotta call you on this one, man. (: I *love* Paradisa. I wish I hadn't
been in my Dark Ages while it was available. I wish I could get ahold of
it -- I need the pieces-parts to build my town, Southern-California
style, but there's no way I can afford them now.

And dang it, it had huge piles of female minifigs! ARGH! I want more
chick minifigs! (:

As for girls preferring midi- or maxi-size figs, I don't know if that's
a truth or not. I can say for certain that I played more with my smaller
dolls when I was a child because it was easier to cart more of them
around with me. (: But I'm weird.

==Leanne

----------------------------------------------------------
Leanne Opaskar                         lopaskar@san.rr.com



Message has 1 Reply:
  Re: Introducing LEGO Direct
 
(...) They weren't all that cheap then, either. I liked the theme as well, but I think overall it was a flop ie no one bought it. (...) You have a point. I'm thinking of Polly Pockets. Now they were downright tiny, and my daughter loved them. We (...) (25 years ago, 11-Dec-99, to lugnet.general, lugnet.dear-lego)

Message is in Reply To:
  Re: Introducing LEGO Direct
 
Eric Kingsley wrote: <snip> (...) Your spin on TLC's marketing to girls is interesting. Although you and your wife find it objectionable, I and my daughter don't. In fact, I would say that the vast majority like it, or otherwise TLC wouldn't have (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)

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