Subject:
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Re: Introducing LEGO Direct
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Newsgroups:
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lugnet.general
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Date:
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Fri, 10 Dec 1999 18:09:15 GMT
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Viewed:
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7486 times
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John Neal wrote:
> I may be wrong, but I think that their market research has discovered that girls
> would rather play with midi and maxifigs, rather than minifigs. Boys would rather
> play with the space ships and vehicles *for* minifigs. Witness the unsuccessful
> Paradisa line. The only people who seem to like it are Art Deco and Miami Vice
> fans;-)
Hey now, I think Paradisa line was pretty good, I just took out the
pink, and painted parts I couldn't get anywhere else. It still beats out
Clinton Center, Crash City, or whatever Town Junior is called now. :) I
still like my Black Corvette in Poolside Paradise, and my pool! :) :)
> Boys' and girls' tastes are different. Expecting them to enjoy the same themes
> IMO is unreasonable. I think TLC figured this out long ago and hence the
> divergence of marketing strategies for boys and girls.
Boys and girls are different?!?! I thought it was just the hair piece!
:) (Just kidding, John. I agree with your assessments, but I could not
resist!)
Scott S.
"Hi, my name is Scott, and I liked the... Paradisa sets!"
"Hi, Scott."
_________________________________________________________
Scott E. Sanburn
CAD Operator
Affiliated Engineers, Inc.
Work Page:
http://www.aeieng.com/
Home Page:
http://www.geocities.com/Area51/Station/3372/index.html
Main LEGO Page:
http://www.geocities.com/Area51/Station/3372/legoindex.html
Soon to come: Star Wars LEGO Sets Parts Selling Page!
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Message has 1 Reply:
 | | Re: Introducing LEGO Direct
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| (...) No, you see, BOYS have beards and such and GIRLS have long eyelashes and lipsticked lips! That's what I think he meant. ;) Seriously though, I'm a "boy" with long hair, but I don't keep it combed straight down and the other long hair pieces (...) (25 years ago, 10-Dec-99, to lugnet.general)
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Message is in Reply To:
| | Re: Introducing LEGO Direct
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| Eric Kingsley wrote: <snip> (...) Your spin on TLC's marketing to girls is interesting. Although you and your wife find it objectionable, I and my daughter don't. In fact, I would say that the vast majority like it, or otherwise TLC wouldn't have (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
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