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Subject: 
Re: Introducing LEGO Direct
Newsgroups: 
lugnet.general, lugnet.dear-lego
Date: 
Fri, 10 Dec 1999 16:07:37 GMT
Viewed: 
7169 times
  
HeyHEY!  Don't get RID of the pink, just don't expect it to be THE reason a
"girl" set sells.

I LIKE pink for accent, as do many others.  As Gary and I have noted, having
pastels in ALL colors would make for a killer Miami layout.


"Eric Hampusgård" wrote:

Eric Kingsley wrote...
Brad, •     ...
I also think that you need to market to girls/women more and not with • Belville
and Scala either.  It does not have to be pink for a girl to like a • product.  I
will also share that my wife was insulted by the Belville and Scala sets • and
asked why LEGO could not just market the current sets to Girls and maybe • make
some sets in the system line marketed to girls like houses and shops in
town.

I second that and my wife said just the same.

// Eric (too)
--
"The great thing about Lego isn't that you can build something out of it,
the great thing is that you can build something else."

+-------------------------------------------+
  Eric Hampusgård (legobiten)
  Swedish AFOL Group
  purjo at hem dot passagen dot se
+-------------------------------------------+

--
| Tom Stangl, Technical Support          Netscape Communications Corp
|      Please do not associate my personal views with my employer



Message has 1 Reply:
  Re: Introducing LEGO Direct
 
(...) I did not mean to imply that TLC should get rid of pink. All I meant was that pink or any other color should not be the primary marketing influence for a product. I think pink is great but it should not be a requirement for a set to me (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)

Message is in Reply To:
  Re: Introducing LEGO Direct
 
Eric Kingsley wrote... (...) ... (...) Belville (...) product. I (...) and (...) make (...) I second that and my wife said just the same. // Eric (too) -- "The great thing about Lego isn't that you can build something out of it, the great thing is (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)

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