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 Dear LEGO / 644
643  |  645
Subject: 
Re: Introducing LEGO Direct
Newsgroups: 
lugnet.general, lugnet.dear-lego
Date: 
Fri, 10 Dec 1999 15:12:16 GMT
Viewed: 
369 times
  
Eric Kingsley wrote...
Brad, •     ...
I also think that you need to market to girls/women more and not with • Belville
and Scala either.  It does not have to be pink for a girl to like a • product.  I
will also share that my wife was insulted by the Belville and Scala sets • and
asked why LEGO could not just market the current sets to Girls and maybe • make
some sets in the system line marketed to girls like houses and shops in
town.

I second that and my wife said just the same.


// Eric (too)
--
"The great thing about Lego isn't that you can build something out of it,
the great thing is that you can build something else."

+-------------------------------------------+
  Eric Hampusgård (legobiten)
  Swedish AFOL Group
  purjo at hem dot passagen dot se
+-------------------------------------------+



Message has 1 Reply:
  Re: Introducing LEGO Direct
 
HeyHEY! Don't get RID of the pink, just don't expect it to be THE reason a "girl" set sells. I LIKE pink for accent, as do many others. As Gary and I have noted, having pastels in ALL colors would make for a killer Miami layout. (...) -- | Tom (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)

Message is in Reply To:
  Re: Introducing LEGO Direct
 
Brad, Just let me say that what has been said already sums up my feelings perfectly so I won't make this to long. I will say welcome and if there is ever a way that we can help I am sure you will get lots of it and in very clear and well thought out (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)

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