Subject:
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Re: A non-AFOL mom asks for more girl sets on the shelves!
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Newsgroups:
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lugnet.dear-lego
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Date:
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Sat, 27 Sep 2008 20:25:27 GMT
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Viewed:
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10495 times
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In lugnet.dear-lego, David Simmons wrote:
> I gave the mom a brief rundown of TLG's history with girls' sets like
> Belville, Scala and Fairy Tales, particularly their absence on store shelves
> in almost every retail store I've ever seen. However, I also told her that
> she could find much more girls stuff on the Lego website.
I've actually started seeing Belville sets at retail for the first time that I
can recall. Local TRUs have had two different sets (one $30-50ish, and one
$10-15ish) tucked over to one side, but I think one of those stores had them
marked for clearance.
> I also described how TLG has been through some very drastic restructuring
> lately and finally showed a profit again. I opined that this return to
> profitability would hopefully mean that more girls sets might appear on the
> shelves in the future.
Or it could be that now that they're profitable again, they might determine that
the girl-themed sets just aren't good business. I sorta doubt it, if they've
still got some in production (they've done a pretty thorough job of culling all
the money-losers in the last few years), but it could be that they're just
working their way up the ladder, and that once sales on a given theme fall below
a certain threshold, it's all over.
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