Subject:
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A non-AFOL mom asks for more girl sets on the shelves!
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Newsgroups:
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lugnet.dear-lego
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Date:
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Sat, 27 Sep 2008 17:03:54 GMT
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Viewed:
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10522 times
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Hey TLG,
While I was checking out the selection of Lego at my local Target, a mom struck
up a conversation with me over her disappointment that there was only one pink
basic building tub that she could get for her daughter. She said that her
daughter was in a class with lots of boys who were into Lego and she wanted some
girly Lego (hello, hot pink!) for her own.
I gave the mom a brief rundown of TLG's history with girls' sets like Belville,
Scala and Fairy Tales, particularly their absence on store shelves in almost
every retail store I've ever seen. However, I also told her that she could find
much more girls stuff on the Lego website.
I also described how TLG has been through some very drastic restructuring lately
and finally showed a profit again. I opined that this return to profitability
would hopefully mean that more girls sets might appear on the shelves in the
future.
Just thought that I'd pass this little story along!
Dave S.
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