Subject:
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Reading the attitudes of non-AFOLs
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Newsgroups:
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lugnet.dear-lego
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Date:
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Sat, 19 Nov 2005 20:48:00 GMT
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Highlighted:
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(details)
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Viewed:
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5373 times
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Dear LEGO,
The recent Canadian Supreme Court decision regarding trademark protection from
clone brands has spurred interesting discussions in non-AFOL circles. This is
the type of market research that many companies pay big money to get, and even
then the results may be skewed. For a company with such a recognizable brand as
TLG has, I would think this is a valuable set of data for you.
I recommend TLG assigns someone to follow and document the attitudes and
responses of the “man-on-the-street” comments in various blogs and discussion
fora, including:
http://digg.com/technology/Judge_to_Lego%3A_Your_patent_has_expired%2C_get_over_it_
http://yro.slashdot.org/article.pl?sid=05/11/17/2145234&tid=159
http://techdirt.com/articles/20051117/1717227_F.shtml
This is a good opportunity to see what third parties are saying about your
products and company. There’s a good amount of data to be mined, I think,
including percentages of people who defend the company or its products, and
those who don’t buy LEGO products - and why. Maybe all this is data you’ve
already gotten from somewhere, but this is still a good, free double-check to
see how attitudes are trending toward TLG and LEGO products.
Sincerely,
Kelly McKiernan
LEGO Ambassador
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