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In lugnet.build.microscale, Jake McKee wrote:
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In lugnet.build.microscale, Tim David wrote:
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I’m 80% sure (guesswise) that the reason is “we don’t have enough SKUs”...
This seems to me a sign of internal breakage, LEGO needs to fix their
systems so they can have more SKUs without it costing them a lot more.
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How much does it cost to have some more numbers?!
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It’s not a matter of simply adding more numbers to the system. As was pointed
out elsewhere, each new product brings added complexity to the system, as
well as additional development costs. Designing and printing one box, for
example, is always going to be cheaper than designing two boxes or certainly
10 boxes.
Each time a new product is inserted into the system (not the number only, but
the physical product itself), costs increase from things like distribution,
storage, management, development, quality assurance, marketing, planning...
the list goes on.
With SAH exclusives, we have a smaller market overall compared to, say,
retail. So there’s not as much flexibility to create an unlimited number of
products. Heck, for that matter, we don’t even created “unlimited” product
lines even in retail.
Hope that helps.
Jake
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Jake McKee
Community Liaison
LEGO Community Team
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Just looking at shop.lego.com, I find:
- 13 keychains
- 4 pens
- 4 backpacks
- 15 books
- 1 watch
- and 55 ‘other’ - mostly Bionicle shoes, t-shirts, and costumes
Even this listing leaves out tons of other items that can be found in a Brand
Retail store - pencils, erasers, picture frames, basketballs, etc.
Perhaps if TLC were to focus more on its core business - as it is forever
promising to do - there would be more SKUs available for actual LEGO sets.
Marc Nelson Jr.
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