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Well, here is an other example of good marketing execution by Mega Bloks... And
a bad one by LEGO, in my view.
November 13th, 2004, a new toy store opened in Quebec City :
<<http://www.benjo.ca>>.
They have many specialised sections, one of them about construction toys. Here
is an approximation of floor allocation : 33% to Playmobile, 33% to Mega Bloks,
17% to LEGO (including a PAB), 17% to others.
LEGO are in a corner, on a shelf. Mega Bloks are everywhere, including a very
nice and big display see for yourself :
<<http://www3.sympatico.ca/patrickbegin/MegaBlockGare640.JPG>>.
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