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Thomas Main wrote in message <3772405F.F1D02B13@appstate.edu>...
> This is pure speculation on my part, but I think Lego doesn't do this
> because it is too large of a company. They distribute all their NA
> product through a factory in Enfield, CT (as far as I know) and only
> want to deal with large customers like Wal*Mart and Toys'R'Us. What I
> think they may need is a company that would handle small-scale
> distribution for them. This company would also be a big buyer and its
> job would be to sell to the small, independent toy stores. What do
> ya'll think? By catering to both the discerning toy buyer as well as
> the mass merchants, Lego may even be able to sell town sets other than
> "town jr."
Responses I have gotten from small Toy Store owners who do not carry Lego is
that as a small business, they cannot afford the minimum purchase
requirements that Lego places on them (the number I heard was $2,500). All
would love to carry Lego but cannot afford that kind of inventory
allocation. Most are single location entities and do not have the kind of
purchasing leverage that a mass retailer or even a chain outlet would have.
Stores which specialize in educational/construction toys often feature Lego
as one of their main lines.
Just my opinion,
-Rob.
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Message has 1 Reply:
 | | Re: Lego product distribution
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| I would also think that a lot of small stores can't compete with the larger retailers in this product line. The number of sets that TLG releases in a given year is very large... TRU can carry most of them, Target/Walmart/Kmart carry some of them, (...) (25 years ago, 25-Jun-99, to lugnet.general, lugnet.dear-lego)
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Message is in Reply To:
| | Lego product distribution
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| I have noticed that hardly any specialty toy stores I have been to have Lego on their shelves. I always see Brio and Playmobil and sometimes even LGB trains, but I very rarely see Lego. When I ask the store owner if they have Lego, the response is (...) (25 years ago, 24-Jun-99, to lugnet.general, lugnet.dear-lego)
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