Subject:
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eBuisness Model
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Newsgroups:
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lugnet.dear-lego
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Date:
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Sat, 9 Dec 2000 03:19:00 GMT
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Highlighted:
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Dear Lego,
I love the idea of CAD designing a set and being able to order it, as you
describe on your web page. An added feature that would really include the
enthusiasts could work something like the group that sells T-shirts for
LUGNET. It would work like this:
Let fans of Lego design sets. Automagically make instruction books with
ray-traced cover art (generated from the CAD file), and boxes, so they look
like finished sets.
Let the FOL market the sets they design. To order, people just click the
FOL's web site, and they get bounced to a S@H run ordering web site. People
buy the set directly from S@H. The FOL submits the plan to Lego, and
registers it as an original design.
If a set sells over a certain number of units, send the designer a 5% cut of
the list price for all additional units that are sold. If the set sells
enough units, it could give the designer a bigger price cut and the general
public a small price cut as well.
If someone complains that their design has been ripped off, take a quick
look at the design that was registered first. If the two are too close,
unregister the copy, and send the designer an email saying that the design
is not sufficiently original to register. This could probably be automated
to some degree by a computer comparison of the CAD files. The rip-off design
would be pulled before it sold enough units to start paying off, so people
would be discouraged from doing this.
This could create a whole new market, really harness the creativity of the
FOLs, and give the consumer a bunch of new choices, for a big win win win.
Regards,
Amnon
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Message has 2 Replies:
 | | Re: eBuisness Model
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| (...) I can't see this being too practical. Since the consumer ultimately ends up purchasing the product from TLC, then the customers believe they are dealing with TLC through the entire process. This includes the browsing of all the FOL sites you (...) (24 years ago, 9-Dec-00, to lugnet.dear-lego)
| | | Re: eBuisness Model
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| (...) How about a service where you can design something and TLC will present you with a customized list of the minimum number of currently available sets needed to assemble your creation <not including mini-figs> How about a service where designs (...) (24 years ago, 13-Dec-00, to lugnet.dear-lego)
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