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(...) of (...) LEGO (...) are! True, many AFOLs are buying Lego on-line but they are probably a group well-suited to e-tailing. Why? AFOLs will usually know exactly what they want to buy -- they know they want Lego, they know they want certain (...) (24 years ago, 6-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
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| | Re: LEGO is listening! (was...are you listening?)
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(...) I can't belive this is true. Perhaps you meant "Parents have less time to spend with their kids." Everything I have heard, from kids, parents and various toy store employees that interact directly with them, is that "this set doesn't have (...) (24 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
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| | Re: LEGO is listening! Juniorization!!!!!!!
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(...) I think we must wait for Harry Potter at years-end for the best of 2001. My hope is that it targets the audience that will sit still to read a 714 page book more than the audience for a 2-hour movie. -Erik (24 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
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| | Re: LEGO is listening! Juniorization!!!!!!!
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(...) Don't forget his motto, 'Only the best is good enough.' I wonder when this was taken out to the curb? It *is* getting better though, and people *are* listening and responding. Just its not entirely visible to everyone yet. Still, 2001 (besides (...) (24 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
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| | LEGO is listening! Juniorization!!!!!!!
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I myself have read 40+ messages & Ashly's response. I offer this thought.... LEGO by Danish definition means "to play well" You can interpurt this how ever you want but following this statement, it is said that 3 peices 4x4x2 can combine to produce (...) (24 years ago, 6-Nov-00, to lugnet.lego, lugnet.dear-lego)
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| | Re: LEGO is listening! (was...are you listening?)
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(...) [ some simple math calculations about to go totally off the deep end ] If TLC has an annual revenue of $1.1B, and somewhere I recall that wholesale on TLC product is about 60% of retail, then that represents about $1.833B at MSRP. Then I will (...) (24 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
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| | Re: LEGO is listening! (was...are you listening?)
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(...) Many of us spend way less than that. ($500/year?). However, I think you're also far underestimating our numbers. There's 645 *paid* LUGnet members, and I'd guess that it's safe to figure there's 20x that who haven't paid. (Even if they aren't (...) (24 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
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| | Re: LEGO is listening! (was...are you listening?)
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[snip] (...) I ofter wonder about that myself. First... I tried, in a VERY unscientific way, to determine for myself what percentage of the Lego market we represent. Personally I spend about $5000-$8000 on Lego each year. If we multiply that by the (...) (24 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
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| | Re: LEGO is listening! (was...are you listening?)
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"John Robert-Blaze Kanehl" <johnNYblaze44@webtv.net> wrote in message news:G3JzJv.DB4@lugnet.com... (...) posts (...) factors (...) to (...) require (...) Company (...) us (...) but (...) the (...) beat (...) and (...) What I also meant that they (...) (24 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
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| | Re: LEGO is listening! (was...are you listening?)
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Hello Ashley, as I must accept your decision for "juniorizing" (even if I have mixed feelings about it) I think that the result is bad for the hard-core-legoists. Browsing through the 2001 lego prospect, I badly miss more big technic boxes. But (...) (24 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
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| | Re: LEGO is listening! (was...are you listening?)
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(...) EXCELLENT POINT! Ironic how Many large Toy companies have been complaining that their "opportunity years" to sell to kids have declined by 50% and Lego can't beat off 20+ year buyers with a stick. Lego made a great product, marketed it pretty (...) (24 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
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| | Re: LEGO is listening! (was...are you listening?)
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"Ashley Glennon" <ashleyg@america.lego.com> wrote in message news:G3HsC9.JG@lugnet.com... (...) [snipped small part about time and appropriateness] (...) build, (...) I was wondering, reading those two paragraphs... 1) LEGO asks kids what they want (...) (24 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
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| | Re: LEGO is listening! (was...are you listening?)
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(...) that? (...) I'm (...) implementation (...) Indeed. As a player of many different video games over the years (Everything from the Atari 2600 on), the LEGO versions seem a little..... well boring. Most of them are targeted along the lines of (...) (24 years ago, 5-Nov-00, to lugnet.lego, lugnet.dear-lego)
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| | Re: Are you paying attention, LEGO?
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(...) But it also depends on having people unload the cartons, unpack the cartons, put the unit packages (which are higher-priced because they have to have "eye appeal") on shelves that mostly have to be located in high-rent districts so they're (...) (24 years ago, 5-Nov-00, to lugnet.off-topic.clone-brands, lugnet.dear-lego)
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| | Re: LEGO is listening! (was...are you listening?)
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(...) That's fine -- in fact, it's great for them to tie in with other media. I'm a big fan of where they're going with the Rock Raiders and Alpha Team multimedia (in the true sense) concepts, although I think the implementation could be better. (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
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| | Re: LEGO is listening! (was...are you listening?)
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Brilliant Summary of how I feel too - well said! Jon (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
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| | Re: LEGO is listening! (was...are you listening?)
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(...) be (...) But now there is LEGO on Playstation and Nintendo- how do you feel about that? (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
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| | Re: Are you paying attention, LEGO?
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(...) Whatever TLC are doing, they are obviously basing it on a 'More Sales; policy by following proven lines (quick-fix excitement for kids with the Juniorisation to compete with lesser quality ready-made toys). Yes, this sells right now, but when (...) (24 years ago, 4-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
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| | Re: LEGO is listening! (was...are you listening?)
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(...) Which I personally find amazing: the AFOLs are not dismissed by the company as the lunatic fringe, which has a tendency to happen when a VP hears about Internet fans. We have seen movement to acknowledge the die-hards, such as bulk and (yay!) (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
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| | Re: LEGO is listening! (was...are you listening?)
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(...) he (...) There's also a tendency in research to find what you were looking for. If LEGO wanted to put out quality sets with high piece counts and playability, they could find the research to back that up, too. I think LEGO does what it wants. (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)
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