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 | | Viability of Bulk sales (was Re: Are you paying attention, LEGO?)
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| (...) <snip> (...) <snip yet more> I thought I'd throw some anecdotal data in: I called to place a large Lego order on Monday. About 18 different set #s. Almost all of the new Bulk packs, the train packs, and the castle expander pack were (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Hey, I think I just found my marketing director! Steve, were you thinking of a company like Dacta? How about naming it "LOCOBRIC"? At least it describes how I feel about LEGO;-) -John (...) (24 years ago, 1-Nov-00, to lugnet.dear-lego, lugnet.trains)
| | | | | Re: Are you paying attention, LEGO?
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| [snipped all ng but lugnet.dear-lego and lugnet.trains] (...) Here's an interesting thought (well, it was interesting to me, when I thought of it): TLC could/should spin off Trains to a subsidiary development/marketing company, to accomplish the (...) (24 years ago, 1-Nov-00, to lugnet.dear-lego, lugnet.trains)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Can we all start referring to "Dark Gray" as "Dishwater"? eric (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) You forgot the vast customer-support resources needed, to deal with breakdowns in the server-to-customer interface. Personally, I'm guessing TLC will be better off offering bulk paks like we see now, but adding *steep* discounts for (...) (24 years ago, 1-Nov-00, to lugnet.dear-lego)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Perhaps you were thinking of cerise? Maggie C. (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) -- (...) than (...) Ah, one advantage of living in an apartment complex is that the carrier shows up in his truck, which generally seems to hold plenty of packages. What is also usually a benefit is that if I'm not there to sign for a package, (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Exactly! (...) As I stated these are 2 "goals". I didn't mean to imply they had reached either of these, and these might not even be in their current buisness model. Daniel (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| Todd Lehman wrote: If TLC were my toy company.... First, I would do the obvious and offer as many kinds of bricks in bulk online as I could. That's a no-brainer. After all, you can't build imagination without the hardware;-) Second, I would (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.trains)
| | | | | Re: Are you paying attention, LEGO?
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| Hi, I think that TLC faces problems in several fronts with respect to their sales and marketing in the future. 1)AFOLs vs Target Audience-By targetting the 12 and under group and designing sets based on what these groups may want Lego in turn is (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
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