 | | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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| (...) Will, girls just don't play with dolls anymore. DUPLO, PRIMO, Mickey Mouse, and Town Jr. sets are all aimed at both girls and boys. Belville and Scala are aimed at girls too, though they are sold in few retail stores. LEGO is supposed to be (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
| | | | | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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| (...) Unfortunately the consumers don't see it that way. I have lost count of the number of times I've been standing in the Lego aisle and some parent or child says "oh... lego... that's for boys" and passes on. On average (and this says nothing (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
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