Subject:
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Re: Color Change background
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Newsgroups:
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lugnet.color
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Date:
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Sun, 16 May 2004 02:01:30 GMT
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Viewed:
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786 times
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In lugnet.lego, Jake McKee wrote:
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tweaks to the existing colors. The goal in all these changes was completely
and totally focused on creating the absolute best set of LEGO colors
possible.
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Boy they sure botched that,
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As one part of the process of defining this new, long-term color palette, we
tested the new color palette with children in the US and Germany. I won’t get
into the details of how we actually tested, as I don’t have those details.
But suffice to say, the tests came back overwhelmingly positive.
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The details are every thing. I could do a study and come up with the fact that
consumers perfer cinder blocks to Lego blocks if that is what I wanted to do.
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A planned roll-out plan of these new colors was planned and implemented for
all products produced starting January 2004. The thinking was that it was
much better to simply make a quick switch to the new colors, assuming
(correctly, from what little we’ve heard from non-AFOL sources; incorrectly
from what we’ve heard from the AFOLs) that the change would go fairly
unnoticed.
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Funny I’ve talked to plenty of non fans and children, they noticed and I’ve yet
to hear a single positive comment. Even to the uninitiated the color looks
“strange”.
Changes are made regularly to the bricks, to make them better in
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some way. Improved clutching power, easier part separation, and many other
things I don’t begin to claim to understand are regularly tweaked to help
improve the elements. With the LEGO Company’s desire to keep their
decades-long reputation for quality, we’re constantly working to improve
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To compare this to “tweaking is pathetic.
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Since we still believe in
the changes (not the implementation, mind you)
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What happens when as many of us belive that this has a negitive impact on sales
and growth?
-Ken
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