Subject:
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Re: Color Change background
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Newsgroups:
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lugnet.color
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Date:
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Fri, 14 May 2004 14:55:01 GMT
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Viewed:
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1128 times
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In lugnet.color, Jason Ellis wrote:
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We’re still missing the details on how the tests were conducted. I’ll buy
the fact that if you put down a brick of the old grey and a brick of the new
grey you can point to one and say that one is a nicer color than the other.
In which case I’m sure you could easily get an “overwhelmingly positive”
response about one color over the other.
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I’m sure this is the sort of thesting Coke did on New Coke. They wanted to come
out with a product that tasted better than Pepsi. They may have gotten many
unbiased testers to do a blind taste test and overwhelmingly picked New Coke
over Pepsi.
What they didn’t count on were the loyal, extremely vocal, fans of Coke who did
care about the change and were very biased to buy the Old coke.
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However, did anybody bother to explain to the kids that the old color would
no longer be avaialable and that if they tried to build something with the
old color and new the color the color scheme of their model wouldn’t look
right? I’ve heard the argument made that kids aren’t that concerned about mix
matching colors but I know when I was a kid if I had a brick that was
off-color for one reason or another it didn’t get used and my models didn’t
look like they went through an explosion at a paint factory. I’d really like
to know if that was explained to them and what their responses were.
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I’m sure they didn’t explain this. After all, this would bias their opinions.
Unfortunatly in this case, the bias of people to like the “old color” over the
“new color” is extremely strong because the new colors are simply different.
I personally like the new grays better, when looking at pictures of them on the
Internet. They look more “pure” than the old grays. However, because they are
different than the old colors, I’m just as upset over this change as everyone
else.
However, I think Jake is doing a great job trying to communicate between AFOLs
and internal Lego employees. We’ve never had such a relationship with anyone
inside Lego before. Let’s not “shoot the messenger” here, since Jake had zero
input in the original decision making process.
Jeff
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Message has 2 Replies:
 | | Re: Color Change background
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| (...) My intent is not to shoot the messenger. I get the impression that Jake does share our pain, but I get the feeling that he's the only one within the company that does. And you'd think after the whole New Coke fiasco companies would be very (...) (21 years ago, 14-May-04, to lugnet.color, FTX)
| | | Re: Color Change background
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| (...) I'm sure there are a lot of things that look better on the Internet than in real life. (...) How they look on the Internet depends on the color calibration of your monitor, on the white balance of the camera that took the photo, on the color (...) (21 years ago, 20-May-04, to lugnet.color, FTX)
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Message is in Reply To:
| | Re: Color Change background
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| (...) I wouldn't say we've got the whole story, but we do have more of the story. Specifically Jake says: "As one part of the process of defining this new, long-term color palette, we tested the new color palette with children in the US and Germany. (...) (21 years ago, 14-May-04, to lugnet.color, FTX)
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