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Subject: 
Re: Lego Factory Contest results
Newsgroups: 
lugnet.build.microscale, lugnet.build.contests, lugnet.general
Date: 
Mon, 28 Feb 2005 17:03:23 GMT
Viewed: 
7316 times
  
In lugnet.build.microscale, J. Spencer Rezkalla wrote:
Nevertheless, I stand by my original assertion that offering royalties isn't
critical at all in making the Lego Factory concept a success - and just adds
another layer of complexity to what is no doubt an already complex process.

Ah, I see. I did not understand that you thought the very idea of royalties
(aside from their complexity) was an issue.

However, on this I will also have to disagree. Without royalties, or some other
tangible reward, I do not think the concept will go very far. Why bother
starting such a venture without making it a success and to be a success people
who contribute designs will have to be rewarded. Why would I design LEGO sets
for LEGO to sell without ANY recompense? I can see a few people doing it for fun
but not in the long term.

Now, they could indeed run the contests repeatedly but that would actually be an
inefficient method as it requires too much staff time. If they simply turned it
into a cafepress-style free-for-all then the market would determine which
designs were produced the most and ALL sales would benefit both LEGO and the
designers. As well, less popular sets would never have to be produced.

So, if royalties are techinically feasible (IMHO the easiest method for
accounting) and there is a benefit (encouraging designers) what is your
objection based on?



Message has 1 Reply:
  Re: Lego Factory Contest results
 
(...) I don't object to your viewpoint (I think it would be really great if it DID work like Cafepress), I'm merely pointing out there are other equally viable and (simpler) alternatives to the way the Lego Factory might function. Lego already sells (...) (20 years ago, 28-Feb-05, to lugnet.build.microscale, lugnet.build.contests, lugnet.general)

Message is in Reply To:
  Re: Lego Factory Contest results
 
(...) Nevertheless, I stand by my original assertion that offering royalties isn't critical at all in making the Lego Factory concept a success - and just adds another layer of complexity to what is no doubt an already complex process. It was a nice (...) (20 years ago, 26-Feb-05, to lugnet.build.microscale, lugnet.build.contests, lugnet.general)

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