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Taken from:
http://www.lego.com/info/pressspecific.asp?PressReleaseId=169&Year=2001
New LEGO Toys Based on Jurassic Park III
The LEGO Company and Universal Studios Consumer Products Group Announce New Toys
Based on Jurassic Park III
--Kids Bring Jurassic Park III Action to Life with LEGO® & Steven Spielberg
MovieMaker Set--
The LEGO Company, makers of the world’s best-selling construction toys and
Universal Studios Consumer Products Group (USCPG), have joined forces to launch
two Jurassic Park-themed LEGO® products in conjunction with the release of
Jurassic Park III.
The three-year agreement marks the fifth property licensed by the LEGO Company.
It gives the LEGO Company rights to produce two construction toys based on
Universal Pictures’ and Amblin Entertainment’s Jurassic Park III, the third
installment in the studio’s most successful film franchise ever scheduled for
release on July 18, 2001.
The two new LEGO Jurassic Park III products will be part of the LEGO Studios
line, which was launched in November 2000. Using the marquis set within the line
– the LEGO & Steven Spielberg MovieMaker Set, which includes a PC movie camera,
kid-friendly editing software and LEGO elements – young filmmakers will be able
to re-create their favorite scenes from Jurassic Park III.
Children ages 8 and up can bring to life the menacing Spinosaurus dinosaur
featured in the movie as he attacks a plane in a tree, which can also be built
into a boat. The set includes one cameraman, a pilot mini-figure and a crane
(suggested retail $34.99 US).
The second set includes unique elements allowing youngsters to build two Raptors
and one Pteranodon dinosaur. This set comes complete with three mini-figures,
including male and female “actors” and one cameraman (suggested retail price
$19.99 US). The sets are expected to be on store shelves in May prior to the
release of the film.
“Joining the Jurassic Park franchise with the LEGO Company’s innovative Steven
Spielberg MovieMaker Set is the perfect match,” stated Bruno Maglione, managing
director, Universal Studios Consumer Products Group, Europe. “It brings two
favorites together for kids of all ages.”
“We’re thrilled to be partnering with Universal Studios to produce sets based on
the upcoming Jurassic Park III film,” said Poul Schou, vice president of
marketing, LEGO Systems, Inc. “Kids have been using the LEGO & Steven Spielberg
MovieMaker Set to create their own movies. With the two new Jurassic Park-themed
sets, they can bring the action home and re-create their favorite scenes.”
Jurassic Park III continues the series begun with 1993’s Jurassic Park and its
1997 sequel, The Lost World: Jurassic Park. This time, acclaimed filmmaker Joe
Johnston (October Sky, Jumanji) directs, with Kathleen Kennedy and Larry Franco
producing. Steven Spielberg serves as executive producer.
The strong cast includes Sam Neill, returning in the role of Dr. Alan Grant,
which he originated in Jurassic Park, William H. Macy (Fargo), Tea Leoni (The
Family Man), Alessandro Nivola (Love’s Labour Lost), Michael Jeter (The Green
Mile) and Trevor Morgan (The Patriot).
The screenplay was written by Peter Buchman, based on characters created by
Michael Crichton. Academy-Award® winner Stan Winston and the Oscar?-winning
wizards at Industrial Light & Magic are once again responsible for creating the
visual effects, with new and even more astonishing dinosaurs in store for
audiences this summer.
The Jurassic Park franchise has already enjoyed more than $250 million in
promotional support and $2.5 billion in worldwide consumer product sales,
establishing Jurassic Park as the “premier” and “authentic” dinosaur brand the
world over.
LEGO Company
LEGO Systems, Inc. (LSI) is the Americas (North America and Latin America)
division of the LEGO Company, a privately-held firm based in Billund, Denmark.
The LEGO Company employs nearly 2,000 people in the Americas – approximately one
half of whom work at LSI’s 203-acre headquarters in Enfield, Connecticut. The
LEGO Company is committed to the development of children's creative and
imaginative abilities, and its employees are guided by the motto adopted in the
1930s by founder Ole Kirk Christiansen: "Only the best is good enough." All of
Steven Spielberg’s proceeds from the LEGO & Steven Spielberg MovieMaker Set are
donated to the Starbright Foundation and Shoah Foundation.
Jurassic Park III is a trademark and copyright of Universal Studios and Amblin
Entertainment, Inc. Licensed by Universal Studios Licensing, Inc. All rights
reserved. Universal Studios Consumer Products Group is a unit of Universal
Studios (http://www.universalstudios.com), a part of CANAL+, the TV and Film
division of Vivendi Universal, a new global leader in media and communications.
For further information please contact:
Shannon Hartnett
LEGO Company
Tel: 860-763-6758
Debra Jackman
USCPG
Tel: 818-777-3188
Billund, 2001
This page was updated on February 5th, 2001
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