Subject:
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Re: Who Does Lego Like the Most?
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Newsgroups:
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lugnet.ambassadors
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Date:
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Tue, 13 Mar 2007 01:15:28 GMT
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Highlighted:
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In lugnet.ambassadors, Kevin Heckel wrote:
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So the 5th cycle of ambassadors was just announced, and I’d like to take some
time to reflect on the state of the Ambassador program. 5 half-years in, and
I’m still unsure of the goals, effects, and unintended consequences of the
program.
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And judging by the response to this post, it looks like it’s going to stay that
way.
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So here’s my hypothesis: Since it doesn’t lead to significant increases in
sales, and perhaps actively bogs down the productivity of both the company
and the AFOL participants, I can only conclude that the program is
implemented because of LOVE. Yes, the Lego Company has feelings too, and
they wuv their fans as much as their fans wuv them. So I assume the
Ambassador Program is merely a front for a giant internet sleepover with
pillowfights, blanket forts, snuggles and huggles.
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It’s as good a hypothesis as any, I say run with it.
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So I believe this to be an accurate model of the state of the Lego Company’s
tender heart. And though we can never tell exactly how to win our fair
company’s affection, it doesn’t seem that difficult to do. Not that I’m
calling Lego a company of easy virtue in the least; it’s not Lego’s fault it
has so much love to give.
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Spotlighted! Thanks for sharing.
Allister
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Message is in Reply To:
 | | Who Does Lego Like the Most?
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| So the 5th cycle of ambassadors was just announced, and I'd like to take some time to reflect on the state of the Ambassador program. 5 half-years in, and I'm still unsure of the goals, effects, and unintended consequences of the program. The (...) (18 years ago, 2-Mar-07, to lugnet.ambassadors, FTX) !!
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