Subject:
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Re: Who Does Lego Like the Most?
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Newsgroups:
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lugnet.ambassadors
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Date:
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Tue, 13 Mar 2007 15:39:20 GMT
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Viewed:
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7859 times
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In lugnet.ambassadors, Kevin Heckel wrote:
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Given the Lego scene’s lack of any serious journalism, I am forced to merely
speculate as to the intentions of Lego and their degree of success with the
program.
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Call me a cynic, but I always assumed that the main goal of the Lego Ambassador
program was to increase sales (read: dollars, pounds, euros, lyra, rubles,
etc.). Also, it could have been a way to quell some of the whining that takes
place when changes are made (i.e. color changes and 9V trains).
If Giant Evil Corporations (and I’m afraid that Lego may be one :gasp:) pretend
to listen to what amounts a small (but vocal) core fan base, then hopefully that
will lead to more buyers getting all warm and fuzzy inside and then stop buying
Mega Bloks.
Of course, I imagine that if you ask the average kid/mom in the toy aisle of
Wal-Mart, Toys R Us or Target about the Lego Ambassador program, you will be
looked at quite strangely. So this begs the question who was the LA program
designed for? AFOLs or the Average Lego Buyer?
I’m going with AFOLs.
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Message has 2 Replies:
 | | Re: Who Does Lego Like the Most?
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| (...) Yes, I think the Ambassador program is aimed at AFOLs. And what is wrong with that? For years, we complained TLC never knew about, cared about, or listened to AFOLs. Now they put in place a means to listen (which hints at the knowing and (...) (18 years ago, 14-Mar-07, to lugnet.ambassadors)
| | | Re: Who Does Lego Like the Most?
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| (...) **quiet coughing in the back of the chatroom, then** I hate to be potentially contrary... no, I don't. **sighs** I cannot think of too many companies that would even deign to form a group similar in structure (as I understand it) to the (...) (18 years ago, 15-Mar-07, to lugnet.ambassadors, FTX)
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Message is in Reply To:
| | Who Does Lego Like the Most?
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| So the 5th cycle of ambassadors was just announced, and I'd like to take some time to reflect on the state of the Ambassador program. 5 half-years in, and I'm still unsure of the goals, effects, and unintended consequences of the program. The (...) (18 years ago, 2-Mar-07, to lugnet.ambassadors, FTX) !!
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