 | | Re: Your Thoughts on the LEGO Ambassadors Program
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(...) I believe the phrase you're looking for is 'marketing focus group'. (18 years ago, 15-Mar-07, to lugnet.ambassadors, FTX)
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| | Re: Your Thoughts on the LEGO Ambassadors Program
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What do you think the LEGO Ambassador program is about? I think it's about getting fan input from the LEGO community to appropriate places within the LEGO Group. Specifically, I think it's a "pull" process where TLG requests info from Ambassadors (...) (18 years ago, 15-Mar-07, to lugnet.ambassadors, FTX)
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| | Re: Your Thoughts on the LEGO Ambassadors Program
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(...) Nelson-- 1. I presume that the Ambassador program is designed to act as a sort of bridge between TLG and the AFOL base...and to aid in the inspiration for building stuff. At least, that's what it says on the LEGO website. (See? Some of us read (...) (18 years ago, 15-Mar-07, to lugnet.ambassadors, FTX)
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| | Re: Who Does Lego Like the Most?
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(...) **quiet coughing in the back of the chatroom, then** I hate to be potentially contrary... no, I don't. **sighs** I cannot think of too many companies that would even deign to form a group similar in structure (as I understand it) to the (...) (18 years ago, 15-Mar-07, to lugnet.ambassadors, FTX)
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| | Re: Your Thoughts on the LEGO Ambassadors Program
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(...) As has been stated, I think it's a way of giving pre-emptive fan feedback to Lego. Rather than getting feedback *after* a set is released, fans can have a small input factor a bit earlier on. I think it's also about marketing to AFOLs. People (...) (18 years ago, 14-Mar-07, to lugnet.ambassadors, FTX)
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