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Subject: 
Re: May-June 2000 Mania Magazine
Newsgroups: 
lugnet.admin.general
Date: 
Mon, 15 May 2000 02:26:53 GMT
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In lugnet.loc.us.ma.bos, Todd Lehman writes:
In lugnet.loc.us.ma.bos, Pearson Castner writes:
Wow! LUGNET recognized by TLG? Todd must be so proud.

Well, yes and no.  Right now, kinda frustrated.  It's definitely way exciting
to hear this news, but it's also somewhat disenchanting.  That is, it's a bit
of a jolt to learn of this appearance through the grapevine rather than from
TLC directly.

If what's shown is a simply a screenshot of a webpage, then that may well
fall under fair use provisions of U.S. and international copyright law, but
if what's shown is the LUGNET logo prominently and without noting that
LUGNET and the LUGNET logo are trademarks of LUGNET and its owners, then
TLC is going to have some very serious explaining to do.

--Todd

I think everyone should chill out.

While it's not exactly the New Yorker(TM), having Lugnet(TM) appear as an
element in a cartoon is incredibly good news.   It suggests that Lugnet(TM) has
permeated the LEGO(R) culture so much, that the cartoon creator would
casually introduce it, and therefore expect the casual reader to recognize it.
This is significant, not from an IP perspective, but from a cultural one.
It also suggests a very high brand penetration that Lugnet(TM)'s founders
should be proud of.

There are of course some IP issues that would best be addressed via private
correspondence to the appropriate persons.  It would be nice for them to
acknowledge the Lugnet(TM) trade-mark, if for no other reason than all of us go
out of our way to acknowledge the LEGO(R) trade-mark.  I'm not sure
that it doesn't come under fair use, since they could argue that Lugnet(TM)
is so well known that it is natural to use it in a cartoon about LEGO(R).
Either way, I would gauge my response (in that private correspondence) so
that it wouldn't discourage further use, under more desirable circumstances.

KL



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