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 MediaWatch / 2088
Subject: 
Re: Bill Swanberg Update
Newsgroups: 
lugnet.mediawatch
Date: 
Mon, 24 Apr 2006 16:48:54 GMT
Viewed: 
4032 times
  
In lugnet.mediawatch, Bryan Wong wrote:
If the media's gonna throw around the term "Legos" on a regular basis, then the
message at www.legos.com will never be heard, unfortunately.

Oops, just realized that www.legos.com simply redirects to the correct website
now.  For those of you unaware, at one point, the incorrect URL resulted in a
site with a bit of a "brand speech" (i.e. how to use the LEGO name properly)
before being redirected...

-Bryan


Subject: 
Re: Bill Swanberg Update
Newsgroups: 
lugnet.mediawatch
Date: 
Mon, 24 Apr 2006 19:02:44 GMT
Viewed: 
3523 times
  
In lugnet.mediawatch, Bryan Wong wrote:
In lugnet.mediawatch, Bryan Wong wrote:
If the media's gonna throw around the term "Legos" on a regular basis, then the
message at www.legos.com will never be heard, unfortunately.

Oops, just realized that www.legos.com simply redirects to the correct website
now.  For those of you unaware, at one point, the incorrect URL resulted in a
site with a bit of a "brand speech" (i.e. how to use the LEGO name properly)
before being redirected...

-Bryan

Yes, probably taken down due to a little 'backlash' from the masses--

http://customerevangelists.typepad.com/blog/2005/09/you_say_lego_we.html

and that was just a site I found right off the bat!

I will always endeavour to type 'LEGO bricks' and say the same.

However, I will not tell people that they're making transgressions because they
say 'legos'.  It's their choice, whether the person is a poster on LUGNET or a
newspapwer reporter.

Dave K


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