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In lugnet.mediawatch, Rob Antonishen wrote:
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Embattled toy giant Lego is performing a dramatic U-turn by scrapping its
pre-school Lego Explore range and reviving the classic Duplo products in its
place.
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I read a nice analysis of that move in BrickJournal yesterday. :)
Also from the same article:
Separately, Marketing can reveal that Lego has signed a partnership with
Formula One World Championship-winning team Ferrari.
Great, yet more Ferrari models. Dont they already have half a dozen of these,
at various sizes? The last catalog made me actually say, to nobody in
particular, What is it with these guys and Ferraris? Sure, one Ferrari
model is fine, but do we need so many?
But maybe Im just not a car person. :)
Best,
Joe
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This was covered in Legos 2003 annual report. More recently, in Legos 2004
annual report, they say that Duplo contributed to their operating profit in
2004.
The item about the operating profit in 2004 is one of the positive notes in the
overall picture -- among all the losses from writing off impaired assets.
See:
http://www.lego.com/eng/info/default.asp?page=annualreport
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