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In lugnet.mediawatch, Rob Antonishen wrote:
> From the Article:
>
> [Embattled toy giant Lego is performing a dramatic U-turn by scrapping its
> pre-school Lego Explore range and reviving the classic Duplo products in its
> place.]
>
> {Lego confirmed that it was scrapping its Explore range because of poor sales,
> which contributed to annual losses of 1.4bn DKK (£129m) last year.}
>
> Read the rest here:
> <http://www.brandrepublic.com/bulletins/design/article/201450/lego-axes-range-preschool-rethink/>
Yup - I was very happy with this news when it was announced over a year ago ;)
Still good news :) Never did like the Explore name.
Mark P
Collector of DUPLO promo bricks
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In lugnet.mediawatch, Rob Antonishen wrote:
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Embattled toy giant Lego is performing a dramatic U-turn by scrapping its
pre-school Lego Explore range and reviving the classic Duplo products in its
place.
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I read a nice analysis of that move in BrickJournal yesterday. :)
Also from the same article:
Separately, Marketing can reveal that Lego has signed a partnership with
Formula One World Championship-winning team Ferrari.
Great, yet more Ferrari models. Don’t they already have half a dozen of these,
at various sizes? The last catalog made me actually say, to nobody in
particular, “What is it with these guys and Ferraris?” Sure, one Ferrari
model is fine, but do we need so many?
But maybe I’m just not a car person. :)
Best,
– Joe
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This was covered in Lego’s 2003 annual report. More recently, in Lego’s 2004
annual report, they say that Duplo contributed to their operating profit in
2004.
The item about the operating profit in 2004 is one of the positive notes in the
overall picture -- among all the losses from writing off impaired assets.
See:
http://www.lego.com/eng/info/default.asp?page=annualreport
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