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 LEGO Company / LEGO Direct / 236
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Subject: 
Re: Bulk Economics
Newsgroups: 
lugnet.lego.direct
Date: 
Thu, 15 Jun 2000 19:16:07 GMT
Viewed: 
3090 times
  
Andreas Stabno wrote:

<snipped discussion of prices>

Granted, most of us will end up ordering lots of specialized elements that
simply aren't available in any other way.  But we will certainly not be able
to afford as many pieces, or consequently as much building and creativity, if
these prices are an indication of future piece roll-outs.


I think that our orders will speak for themselves.  I don't see LDirect
selling very many sets of red bricks at those prices, not when they're
cheaper in bucket sets.  Perhaps not even white or black.

So, one of two things will likely happen:

1) LDirect will recognize this facts and drop the price a penny or two,
or

2) They will stop offering pieces which we can get through other means,
and strengthen their offerings of hard-to-get pieces.


Either is fine with me :)


I realize that when buying buckets you get a range of colours and piece
sizes, and you face the challenge of sorting, but my recollection of
microeconomics is that people will move to a cheaper substitute if they
can, and for many builders, buckets are an acceptable substitute.  You
can't *always* substitute 4 1x2s for a 1x8, but you frequently can...

For the record, at the Canadian TRU sale, we can get the 1200 piece 3033
bucket for 19.99, or 1.66 cents per piece.  And that's in Canadian$$...
about 1.1 cents US.  According to my piece count, the average brick in
this set is about 3.7 studs; there's something like 4400 studs worth of
brick in the bucket.

Compare to 6.3 cents US for a 4-stud 2x2.  1.2 cents or so in the
bucket.  I'm assuming that shipping charges cancel the PST I'm not
paying on the mail order stuff.

Granted only 1/5 of the pieces are each of the 4 major colours, but even
so...  if I have 5,000 spare yellow bricks lying around, I *will* find
something (large and yellow, presumably) to build out of them. :)

So I guess we'll see in the next few months whether we continue to get
offerings of easy-to-find bricks, or whether the colours and piece
choices become more esoteric...

At any rate, I've already voted with *my* credit card - for gray bricks,
plates, and windows!

Jeff Elliott



Message is in Reply To:
  Bulk Economics
 
(...) useful - we (...) the (...) As excited as I am about this new service, I'm a little disappointed in the per piece cost of these elements. Granted, it's nice to be able to order the specialized pieces and rarer colors in bulk, but the cost for (...) (24 years ago, 14-Jun-00, to lugnet.lego.direct)  

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