Subject:
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Re: LEGO Company Welcomes Adult LEGO Enthusiasts
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Newsgroups:
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lugnet.lego.direct
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Date:
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Thu, 7 Dec 2000 18:17:04 GMT
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Viewed:
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9403 times
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In lugnet.lego.direct, Steve Martin wrote:
> Did any else notice the statistics in the "Dot-com crowd loves Lego"
> article? http://www.brickshelf.com/cgi-bin/gallery.cgi?i=11947
>
> The article quoted Shannon Hartnett from TLC - "She said U.S. sales to this
> group are up close to 8% from 1998, and nearly one in 10 Lego buyers is now
> a grownup, or what aficionados call AFOLs: Adult Friends of Lego."
>
> So I guess we made up some percentage greater that 10% of the Lego sales in
> 1998 (since AFOLs seem to spend more money per capita on Lego than a parent
> for a child). If that is true, we have considerably more buying power that
> I thought. Does anybody else have any more recent (or more accurate)
> statistics?
I wouldn't be surprised if "one in 10 Lego buyers is now a grownup" is
really just a translation of "10% of our sales are for consumption by
adults".
10% of sales is still a whopping good margin, when you consider the impact
AFOLs can have as leaders and influencers of other consumers.
Steve
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Message is in Reply To:
 | | Re: LEGO Company Welcomes Adult LEGO Enthusiasts
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| (...) Did any else notice the statistics in the "Dot-com crowd loves Lego" article? (URL) article quoted Shannon Hartnett from TLC - "She said U.S. sales to this group are up close to 8% from 1998, and nearly one in 10 Lego buyers is now a grownup, (...) (23 years ago, 6-Dec-00, to lugnet.lego.direct)
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