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Subject: 
Re: The Termination of LEGO production in the USA in 1973...
Newsgroups: 
lugnet.general
Date: 
Tue, 8 Jan 2013 19:06:14 GMT
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In lugnet.general, Gerhard R. Istok wrote:
1973 - the year LEGO Terminated the Samsonite USA LEGO License...

For those folks who like looking at old LEGO catalogs... there's a big gap in the  the American LEGO catalog lists... more like a 2 year gap.  In 1970 TLG started legal action to revoke the Samsonite USA LEGO license... reason?   Underperformance of LEGO sales there.  So from the early 1970 and late 1973 USA LEGO catalogs... there was a big gap... with a very tiny catalog with only 5 sets and 3 parts packs.

Here's the story behind the reason why TLG uses 1973 as the USA LEGO anniversary
date... and NOT 1961... when LEGO sales (via Samsonite) first started in the
USA....
http://www.eurobricks.com/forum/index.php?showtopic=77951

Even though Canada also had Samsonite LEGO... they toe-ed the TLG line much
better than did the USA... and so 1962 is the start date for LEGO sales in
Canada... even though the first USA sales started the year before... with the
bricks originating from the same Canadian Samsonite plant (for a few years) in
Stratford Ontario... and shipped across the border....

Enjoy the story!
Gary Istok

I got to tour the Stratford plant in '84 or '85.  The VP of sales, Jack e.
Chessman, got a copy of my LEGO Wars movie and invited me over for a tour of the
plant.  Utterly fantastic!  The plant, even though the licence was being
revoked, was still enthused about the product and had nothing bad to say about
TLG. (Of course, being Canadian also helps with the 'being polite' about stuff
;) )

Anyway, in  your history, is there any part about the big LEGO facility in
Newmarket, Ontario after Samsonite lost it's licence in '85?  I vaguely recall
there was a big building with LEGO on the side--that is, before LEGO Canada was
massively downgraded to a small office in Buttonville.

Dave K



Message has 1 Reply:
  Re: The Termination of LEGO production in the USA in 1973...
 
(...) Thanks for the info Dave! By the way, I was off by 1 year with Samsonite of Canada... it was 1986 that LEGO reverted back to TLG. Here's the story behind Samsonite of Canada returning the LEGO license to TLG. It was an entirely different story (...) (11 years ago, 9-Jan-13, to lugnet.general)

Message is in Reply To:
  The Termination of LEGO production in the USA in 1973...
 
1973 - the year LEGO Terminated the Samsonite USA LEGO License... For those folks who like looking at old LEGO catalogs... there's a big gap in the the American LEGO catalog lists... more like a 2 year gap. In 1970 TLG started legal action to revoke (...) (11 years ago, 8-Jan-13, to lugnet.general)

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