Subject:
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Re: New colors and other info
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Newsgroups:
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lugnet.general
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Date:
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Fri, 21 Nov 2003 09:43:40 GMT
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Highlighted:
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In lugnet.lego, Jake McKee wrote:
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Wow, it’s been a busy couple of days on LUGNET! My inbox, phone, and Instant
Messenger have been going nuts with questions!
There have been a great many posts, speculations, comments, and feedback
about two different issues. We wanted to make sure we had the best and most
accurate information possible before getting back to you – we didn’t want to
contribute to unnecessary speculation and rumors in the absence of the facts.
Stud changes and part/material quality
I have verified from three different internal sources that NO changes have
been made to the studs. They are the same studs we know and love. This makes
sense, considering that redesigning the studs on all parts we produce would
be an overwhelming and consuming expense (not to mention unnecessary).
Further, the same molds and the same ABS pellets are being used as before.
Material and part quality has not been changed AT ALL. We know that high
quality is a very important part of the LEGO Brand and we would do nothing to
compromise that. Period.
Color Modifications
As has been pointed out, there have been some modifications to the color
palette. This was done with a great deal of consideration, and for a couple
of very good reasons.
1. LEGO is known for having a bright, sharp color palette. As you can tell
from the photo that Joe Meno posted
(http://news.lugnet.com/general/?n=43553) some of the old colors (like
light and dark gray) are fairly “muddy” and dull. In addition to consumer
feedback pointing this out – and not positively – we didn’t like the
“muddiness” either, and looked for a solution to make all the LEGO colors
“fit”. Check that picture from Joe again; you can clearly see how much nicer
the new colors look. These new colors are brighter and sharper and more
consistent with the primary palette for which the LEGO Brand is known.
2. The LEGO color palette has grown a bit organically (a nice way of saying
haphazardly) over time. As needs for new colors came up, new colors were
created somewhat independently of the rest of the colors. Since we have added
many new colors in the last few years, it was clear that we needed a
specific, focused, and defined color palette. In design terms, the colors
needed to “fit together” better.
I don’t yet have the full details such as what colors have been modified – it
appears to be a relatively small number – but will be posting that info as
soon as I get it. Hopefully that will be tomorrow.
From what I understand, all new products, starting with the 2004 sets will be
coming off the line utilizing the new colors. It should be noted that we are
looking into the feasibility of producing bulk packs of the “old” color
elements to be made available through LEGO Shop At Home – no guarantees, mind
you, but we’re looking into it.
Hope this helps!
Jake
---
Jake McKee
Community Liason
LEGO Community Development
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Yet another reason proving that LEGO really is out of touch.
I have compared the new colors in the new Star Wars 2004 sets that I have
purchased to the original and it is not a good thing at all people, unless you
happen to have a beginners sized collection or if you keep your parts all
unimaginatively together in their original sets.
I was enjoying the realism of those “muddy” earth tone colors. Fascinating,
isn’t it that the number one color in the palate according to how much it shows
up, fan request and classic sets of value using it I would have thought that
grey (in all forms) would be popular and good enough to warrant a continued run.
I have to say Jake, I have been silent and faithful in the direction of LEGO in
all web-formats for almost a year. In that time I have built my collection up
around nearly 400K individual pieces, buying mostly for the earth tones. I now
see no reason to support the LEGO company set offerings at retail as you have
taken away the unity of your product that made it popular.
As I cast my voice now into the void, I know it is too late. LEGO has
officially made an unforgivable mistake and I hate you LEGO for it. I say this
not out of spite, but out of sheer disbelief that any such change in a color
that has been a staple for more than 25 years and a foundation of model building
is dying without logic.
I will now have a good reason to avoid LEGO products after 2004, after all, you
will not be able to tell in a solid construction the difference between a Mega
Block brick and a LEGO brick as we are now forced to build Franken-buildings. I
would not mind this change if the new colors were offered alongside the classic
colors at the same time. But this step is an abomination.
Jake, you and the rest of LEGO can dwell in la-la land all you want. Go have
your little board meetings and pat yourselves on the back. Just know that you
have succeeded in totally alienating your long time fans.
First you kill Castle, now you kill grey.
Go to hell LEGO.
The worst part is that I don’t want to feel that way at all, but cannot avoid
it. When you have sunk as much cash into something BECAUSE it is a constant,
you cannot help but feel that the whole thing is a big fat waste of time when
the Jake Mckee’s of the world spit in your face this way.
I am not at all amused >:o(
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