Subject:
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Re: New colors and other info
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Newsgroups:
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lugnet.general
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Date:
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Wed, 19 Nov 2003 00:11:52 GMT
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Viewed:
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430 times
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In lugnet.lego, Jake McKee wrote:
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Wow, it’s been a busy couple of days on LUGNET! My inbox, phone, and Instant
Messenger have been going nuts with questions!
There have been a great many posts, speculations, comments, and feedback
about two different issues. We wanted to make sure we had the best and most
accurate information possible before getting back to you – we didn’t want to
contribute to unnecessary speculation and rumors in the absence of the facts.
Stud changes and part/material quality
I have verified from three different internal sources that NO changes have
been made to the studs. They are the same studs we know and love. This makes
sense, considering that redesigning the studs on all parts we produce would
be an overwhelming and consuming expense (not to mention unnecessary).
Further, the same molds and the same ABS pellets are being used as before.
Material and part quality has not been changed AT ALL. We know that high
quality is a very important part of the LEGO Brand and we would do nothing to
compromise that. Period.
Color Modifications
As has been pointed out, there have been some modifications to the color
palette. This was done with a great deal of consideration, and for a couple
of very good reasons.
1. LEGO is known for having a bright, sharp color palette. As you can tell
from the photo that Joe Meno posted
(http://news.lugnet.com/general/?n=43553) some of the old colors (like
light and dark gray) are fairly “muddy” and dull. In addition to consumer
feedback pointing this out – and not positively – we didn’t like the
“muddiness” either, and looked for a solution to make all the LEGO colors
“fit”. Check that picture from Joe again; you can clearly see how much nicer
the new colors look. These new colors are brighter and sharper and more
consistent with the primary palette for which the LEGO Brand is known.
2. The LEGO color palette has grown a bit organically (a nice way of saying
haphazardly) over time. As needs for new colors came up, new colors were
created somewhat independently of the rest of the colors. Since we have added
many new colors in the last few years, it was clear that we needed a
specific, focused, and defined color palette. In design terms, the colors
needed to “fit together” better.
I don’t yet have the full details such as what colors have been modified – it
appears to be a relatively small number – but will be posting that info as
soon as I get it. Hopefully that will be tomorrow.
From what I understand, all new products, starting with the 2004 sets will be
coming off the line utilizing the new colors. It should be noted that we are
looking into the feasibility of producing bulk packs of the “old” color
elements to be made available through LEGO Shop At Home – no guarantees, mind
you, but we’re looking into it.
Hope this helps!
Jake
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Jake McKee
Community Liason
LEGO Community Development
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Hello All,
Many thanks Jake for your efforts on giving us an appropriate and accurate (as
far as possible for now) response to our deepest fears.
Now, Dear Lego
Unfortunately, my fears became true.
I really *don’t* understand the reasons behind this color change. Yes, i’ve read
it all. Over and over again. And i still don’t catch it. Better colors? Fitting
with the existing ones? (!) Bah! What about the sand colors then?
Guess what? There are things that are simply unimprovable.
Maybe we are 5% or so, but *passion* is a thing you can’t measure by a simple
percentage calculation. And i just can’t see how this will cause further joy to
kids.
Is this new move pleasing the kids as much as is upsetting the AFOLs? Is it
really worth? Was it indeed necessary?
I really think this is a WRONG move. And, most of all, an uncomprehensive one!
Yes, i feel betrayed. Never thought such a thing like this could happen.
Will TLC start a new policy of just being unpredictble? What will be next then?
I gave Lego a lot of money (not in an altruistic way for sure) and now i see my
300,000 brick collection jeopardized by this unexpected change-of-color
insanity.
From now on, i’ll sure start pay more attention to MB. Furthermore, as someone
cleverly pointed out, this new colours match MB colours (except for the
brightness) strangely well!...
Yours sincerely,
Paulo ‘too much of disappointed’ Renato
(Portugal)
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Message has 1 Reply:
 | | Re: New colors and other info
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| (...) Jake, I just want to speak up and tell you that I'm not among all the hysterical folks that seem to think the sky is falling in because a few of the colors have changed (I'm not pointing fingers, that's just a general statement based on the 40 (...) (21 years ago, 19-Nov-03, to lugnet.general)
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