Subject:
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Re: LEGO® Company and Nike Launch BIONICLE™ Shoe Partnership
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Newsgroups:
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lugnet.general
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Date:
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Wed, 13 Nov 2002 15:23:35 GMT
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Viewed:
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377 times
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In lugnet.general, Abner Finley writes:
> From: prnewswire.com
>
> LEGO® Company and Nike Launch BIONICLE(TM) Shoe Partnership.
> Innovative Children's Athletic Footwear Based on Best-Selling Action Heroes.
>
> To Hit the Streets This Holiday Season
To *hit* the streets? Hmm....
> ENFIELD, Conn.,- The LEGO Company and Nike, Inc. today announce a
> partnership to promote activity in children with the introduction of
> footwear inspired by LEGO Company's popular BIONICLE™ Toa Nuva heroes. The
> global strategic alliance pairs the fun and excitement of the BIONICLE
> franchise with the innovation and sports heritage of Nike to create a unique
> approach to children's athletic footwear.
>
> (Photo: http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO )
>
> The shoes will be available first in the United States and Canada this
> November, and will launch globally in 2003.
>
> The special-edition 'BIONICLE by Nike' shoes are designed for imaginative
> play inspired by the legendary Toa Nuva heroes. The shoes come with
> removable Toa Nuva masks that cover the toe-box. Additional masks can be
> purchased separately, so children can collect and change the masks for a
> single pair of shoes and "wear the power" of their favorite Toa Nuva hero.
Well, this is interesting! Okay, let me get this straight. The
idea of this, is to take plastic marks and wear them on your
shoes? Sounds like mardi-gras on ecstasy.
> "Children around the world have embraced the rich storytelling component of
> the BIONICLE line," says Henrik Poulsen, senior vice president, global
> innovation and marketing for LEGO Company. "In partnering with Nike, we're
> able to turn the innovative and collectible BIONICLE play pattern into an
> active lifestyle choice for kids. The excitement and creativity of the
> BIONICLE saga now can go with them and be a part of their daily activities."
Well, as long as the kids engage in regular physical activity,
I'm all for it.
> For Nike, the partnership with LEGO Company is an excellent fit for its
> recently announced NikeGO initiative, which encourages greater physical
> activity for children.
See aforementioned.
> BIONICLE by Nike shoes will be available in children's whole sizes 12C to
> 6Y, and will have a suggested retail price of $50 USD/$70 CAD. The shoes
> are sold with Tahu Nuva's red mask covering the toe-box. Five other
> collectible Toa Nuva accessory masks for the shoe's toe-box have a suggested
> retail price of $9.95 USD/$12 CAD a pair. LEGO Company and Nike will
> continue to collaborate on creative approaches to children's athletic
> footwear based on BIONICLE and other LEGO® properties.
Well, the prices aren't that bad compared to the obstansibly
high prices you woulld be expected to pay for designer shoes
today, so my commendments on the affordability.
Interesting, nonetheless...
<<_Matt Hein_>>
Fellow lego enthusiast
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Message is in Reply To:
 | | LEGO® Company and Nike Launch BIONICLE™ Shoe Partnership
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| From: prnewswire.com LEGO® Company and Nike Launch BIONICLE(TM) Shoe Partnership. Innovative Children's Athletic Footwear Based on Best-Selling Action Heroes. To Hit the Streets This Holiday Season ENFIELD, Conn.,- The LEGO Company and Nike, Inc. (...) (21 years ago, 13-Nov-02, to lugnet.general)
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