Subject:
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Re: Color Change background
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Newsgroups:
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lugnet.color
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Date:
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Fri, 14 May 2004 20:10:59 GMT
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Viewed:
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1016 times
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In lugnet.color, Jeff Findley wrote:
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In lugnet.color, Jason Ellis wrote:
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We’re still missing the details on how the tests were conducted. I’ll buy
the fact that if you put down a brick of the old grey and a brick of the new
grey you can point to one and say that one is a nicer color than the other.
In which case I’m sure you could easily get an “overwhelmingly positive”
response about one color over the other.
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I’m sure this is the sort of thesting Coke did on New Coke. They wanted to
come out with a product that tasted better than Pepsi. They may have gotten
many unbiased testers to do a blind taste test and overwhelmingly picked New
Coke over Pepsi.
What they didn’t count on were the loyal, extremely vocal, fans of Coke who
did care about the change and were very biased to buy the Old coke.
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However, did anybody bother to explain to the kids that the old color would
no longer be avaialable and that if they tried to build something with the
old color and new the color the color scheme of their model wouldn’t look
right? I’ve heard the argument made that kids aren’t that concerned about
mix matching colors but I know when I was a kid if I had a brick that was
off-color for one reason or another it didn’t get used and my models didn’t
look like they went through an explosion at a paint factory. I’d really
like to know if that was explained to them and what their responses were.
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I’m sure they didn’t explain this. After all, this would bias their
opinions. Unfortunatly in this case, the bias of people to like the “old
color” over the “new color” is extremely strong because the new colors are
simply different.
I personally like the new grays better, when looking at pictures of them on
the Internet. They look more “pure” than the old grays. However, because
they are different than the old colors, I’m just as upset over this change as
everyone else.
However, I think Jake is doing a great job trying to communicate between
AFOLs and internal Lego employees. We’ve never had such a relationship with
anyone inside Lego before. Let’s not “shoot the messenger” here, since
Jake had zero input in the original decision making process.
Jeff
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My intent is not to shoot the messenger. I get the impression that Jake does
share our pain, but I get the feeling that he’s the only one within the company
that does.
And you’d think after the whole New Coke fiasco companies would be very careful
when radically changing thier core product or a piece of their core product.
Hmm, I guess some people/companies need to get burned before they learn their
lesson.
--Jason
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Message is in Reply To:
 | | Re: Color Change background
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| (...) I'm sure this is the sort of thesting Coke did on New Coke. They wanted to come out with a product that tasted better than Pepsi. They may have gotten many unbiased testers to do a blind taste test and overwhelmingly picked New Coke over (...) (20 years ago, 14-May-04, to lugnet.color, FTX)
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