Subject:
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Re: Color Change background
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Newsgroups:
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lugnet.color
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Date:
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Fri, 14 May 2004 01:22:57 GMT
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Viewed:
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1183 times
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In lugnet.color, Tim Strutt wrote:
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In lugnet.lego, Jake McKee wrote:
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First off, I apologize for bringing this issue up again, but a promise is a
promise. I said I would deliver more background info on the color change, and
here it is. In an effort to reduce the almost certain flood of responses to
this post, please understand that I am only posting the story, and won’t be
debating the color change merits. My goal here is to simple share the real
story of how the color change to be. Sorry for taking so long to get this out
to you. In an effort to be 100% accurate, I wanted to fact check like mad
before posting. I know that some people won’t believe this is the “real”
story, but if you have a stack of Bibles, I’m ready to swear on them.
snip
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Thanks Jake for giving us the full story.
I am in the camp that appreciates your diligence and suffering to bring
the truth to the AFOL community.
Whether I agree or disagree (cough disagree cough) with LEGO’s choice,
I think you’ve done a stand-up job in delivering information to us,
whether we like that info or not. And although some like to shoot the
messenger, I just want to say, please don’t take it to heart, and please
continue the great job you are doing as Community Liaison.
Keep up the good work, and play well.
Tim Strutt
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I wouldn’t say we’ve got the whole story, but we do have more of the story.
Specifically Jake says:
“As one part of the process of defining this new, long-term color palette, we
tested the new color palette with children in the US and Germany. I won’t get
into the details of how we actually tested, as I don’t have those details. But
suffice to say, the tests came back overwhelmingly positive. ”
We’re still missing the details on how the tests were conducted. I’ll buy the
fact that if you put down a brick of the old grey and a brick of the new grey
you can point to one and say that one is a nicer color than the other. In which
case I’m sure you could easily get an “overwhelmingly positive” response about
one color over the other.
However, did anybody bother to explain to the kids that the old color would no
longer be avaialable and that if they tried to build something with the old
color and new the color the color scheme of their model wouldn’t look right?
I’ve heard the argument made that kids aren’t that concerned about mix matching
colors but I know when I was a kid if I had a brick that was off-color for one
reason or another it didn’t get used and my models didn’t look like they went
through an explosion at a paint factory. I’d really like to know if that was
explained to them and what their responses were.
Jason Ellis
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Message has 1 Reply:
 | | Re: Color Change background
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| (...) I'm sure this is the sort of thesting Coke did on New Coke. They wanted to come out with a product that tasted better than Pepsi. They may have gotten many unbiased testers to do a blind taste test and overwhelmingly picked New Coke over (...) (20 years ago, 14-May-04, to lugnet.color, FTX)
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Message is in Reply To:
| | Re: Color Change background
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| (...) Thanks Jake for giving us the full story. I am in the camp that appreciates your diligence and suffering to bring the truth to the AFOL community. Whether I agree or disagree (cough disagree cough) with LEGO's choice, I think you've done a (...) (20 years ago, 13-May-04, to lugnet.color)
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