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I haven’t read any of the Harry Potter books, but through popular culture I know
all about the storylines. I can see why making the
Harry Potter sets was
a good idea for LEGO.
Everyone knows about Star Wars. Millions of fans
worldwide but non-LEGO Star Wars toys, so it was a great move for LEGO to
produce the Star Wars
sets.
I don’t read DC Comics, but I know all about
Spiderman and Batman.
They’ve both been around so long, that they’re common super heroes.
I don’t
watch Nickelodian, but I see
Dora the Explorer
and Spongebob everywhere, and I know about the nontitle characters in their
shows.
Until I heard about the new LEGO sets due out this summer, I had never
heard of Avatar the Last Airbender. I’ve never seen a commercial, book, show,
comic, movie preview or toy for this thing. Does anyone have any idea why LEGO
thinks this will be a successful venture? It appears to be a really random
choice.
And what on earth is an “airbender” anyway? Bending air doesn’t make
any sense.
David “Fuzzy” Gregory
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Message has 6 Replies:
 | | Re: New "Last Airbender" sets
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| (...) It's not random at all. TLC didn't have to go out of their way to pick up this property because it falls under the Nickelodeon license. And currently it is, IIRC, the number one primetime show for children 2-11. So while AFoLs may not have (...) (19 years ago, 3-Feb-06, to lugnet.market.theory, FTX)
| | | Re: New "Last Airbender" sets
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| (...) As I've heard from my colleagues, this is a fairly new phenomenon, but is just that. Apparently this show is one of the highest rated cartoons around. I too hadn't heard of it, but of course, I don't follow such things...Saturday morning (...) (19 years ago, 3-Feb-06, to lugnet.market.theory, FTX)
| | | Re: New "Last Airbender" sets
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| Yeah, it puzzles me as well. However, both this and Exo-Force are very anime influenced, and so maybe that is the larger trend LEGO is trying to tap into. Maybe also these are part of a move to increase market share in Japan? Anyway, from the looks (...) (19 years ago, 3-Feb-06, to lugnet.market.theory, FTX)
| | | Re: New "Last Airbender" sets
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| (...) I myself have never sat through an episode of the show, but my 8 y/o son loves the show, and so do all of his friends. I'm guessing that he is more of the market that the product is aimed at. jt (19 years ago, 3-Feb-06, to lugnet.market.theory, FTX)
| | | Re: New "Last Airbender" sets
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| (...) I came across this cartoon by channel stumbling Sat. morning with my 7 yr old a couple of months ago and don't miss an episode now. I'm very suprised they chose this program to base a line on and going to be watching how well it does. I (...) (19 years ago, 6-Feb-06, to lugnet.market.theory, FTX)
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