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In lugnet.announce, Steve Witt wrote:
> I'm posting this on behalf of Richard Stollery, head of LEGO Community
> Development:
>
> LEGO 9V Train Communication
>
> Billund, Oct. 1st ’07
> Dear all,
>
> Many of you are aware of the on-going discussions on the 9V train system. We
> would like to thank you all for the input you provided to us directly and
> through different channels. Based on critical business decisions and the
> consultations and discussions with various AFOLs we have decided to focus on one
> single solution in order to avoid the complexity of maintaining two systems in
> parallel and in order to solve the issues we have with the actual 9V system and
> the remote control City train system. We envision one upgradeable train system
> for all ages in the future.
>
> The LEGO Group has considered the future of the 9v at length, and has come to
> the conclusion that there is not sufficient demand for the product line to be
> profitable and competitive. The existing machines need to be replaced and
> minimum order quantities at external suppliers for motors and speed regulators
> are so high that the investment The LEGO Group would have to put in, would not
> be rational or reasonable compared to sales figures of the existing 9V system.
>
> The implication of this is that the 9v elements sold now are the last of the
> remaining stock and subsequent production of elements for the 9V platform has
> ceased.
>
> The LEGO Group will launch elements for a new train system based on the new
> electric LEGO Power Functions system in 2009. Using the LEGO Power Functions
> system the new train system will benefit from a set of electric elements that
> are cross theme, widely available and not completely train specific which allows
> us to amortize the development and on going cost across multiple themes. We are
> at an early development stage of the new train system and several AFOLs are
> already involved in the development process, to ensure that the new system will
> accommodate the types of features and functions requested by the AFOL community.
> This collaboration with AFOLs is very important to The LEGO Group and we strive
> to involve the Adult Fan Community as much as possible.
>
> Holger Matthes, Germany, currently member of the AFOL team which is involved in
> the process of developing the new system explains the situation in this way:
>
> “The LEGO train system has to fulfill different needs for different target
> groups in a very special way. On the one hand it’s a toy for kids because it is
> easy to set up and because of the playability in the kid’s room, and on the
> other hand it is also for AFOLs who build huge LEGO train layouts with realistic
> looking train models and functionality. The LEGO Group is aware of this and the
> company tries to support both needs within the given restrictions (e.g. costs
> for a niche product like the LEGO trains).”
>
> Using the universal LEGO Power Functions system for trains will give The LEGO
> Group the ability to match the demands and wishes of the AFOL Train community in
> the future.
>
> Steve Barile, USA – President of ILTCO (International LEGO Train Club
> Organization) and one of the involved AFOLs says about the new train system:
>
> “I am excited that the new universal Power Functions system can make track side
> accessories viable and potentially automated and interactive.”
>
> He continues:
>
> “With the track being exclusively plastic the LEGO Power Functions Train system
> has the potential for new and innovative track geometries and continued
> innovation by both The LEGO Group and the AFOLs.”
>
> These AFOL quotes give you an impression of what will be possible with the
> future system and we will keep you up to date on the development of the new LEGO
> Power Functions train system. We expect to have more information and details to
> share with you before the end of the year.
>
>
> Richard Stollery, Head of LEGO Community Development
It does not make sense in strictly monetary terms for TLG to continue to produce
a line that is not directly profitable. However, we have raised the point
before that numerous intangible benefits arise from the 9V Train line.
Community outreach, fan involvement, and substantial advertising of LEGO
products occur because of the 9V LEGO Train line, and the consequent benefits to
TLG and the LEGO community are significant even if not directly monetary.
I urge LEGO to consider these benefits brought by 9V Trains and to attempt to
capture these aspects in the new train line where feasible. Even with TLG's
recent changes in production, distribution, and management, it is my hope that
LEGO still focuses on producing a unique, high-quality product and not merely a
profitable one.
I appreciate the LEGO Company creating a great hobby for many of us through the
16 years of LEGO 9V Trains. I hope that the new train line meets and exceeds
the great potential for creativity demonstrated by the 9V Train line, even given
the magnitude of this challenge.
-Jordan Schwarz
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Message has 1 Reply:
 | | Re: The Future of Trains
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| (...) While this is a disappointment due to the significant investment in the 9V system I made over the past few years...I am very excited to see what direction TLG is going to take with the Power Function trains. I am very excited that they are (...) (17 years ago, 1-Oct-07, to lugnet.lego)
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Message is in Reply To:
| | The Future of Trains
|
| I'm posting this on behalf of Richard Stollery, head of LEGO Community Development: LEGO 9V Train Communication Billund, Oct. 1st ’07 Dear all, Many of you are aware of the on-going discussions on the 9V train system. We would like to thank you all (...) (17 years ago, 1-Oct-07, to lugnet.announce) !!
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