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In lugnet.trains, Allan Bedford writes:
> In lugnet.trains, John Neal writes:
> >
> >
> > Mark Rideout wrote:
> >
> > > In lugnet.trains, Ahui Herrera writes:
> > > > I just finsihed the transcitps the of Q&A with Brad Justin at Brickswest.
> > > > On the question of 10,000. This is what he said.
> > > >
> > > > Question 39: How limied (on train engine) is limited?
> > > >
> > > > Answer: "It's a seriesm of 10,000. We run out of the numbered ones at
> > > > 10,000 and then will we see how it goes."
> > > >
> > > >
> > > > ***************
> > > > From my understand of this I'm taking it that if the demand for engines
> > > > after the first 10,000 is still high they might make more but these next
> > > > 'batch' MAY NOT be numbered! Anyone else at brickswest want to comment on
> > > > this. -AHui
> > >
> > > That is how I also heard it. My interpretation was that *IF* any more were
> > > produced, they would not be numbered (this was not implied one way or
> > > another, just my interpretation\opinion.)
> >
> > I understood it as Mark did. Personally, after 10,000, I rather see a
> > *different* engine run of 10,000 and have the Super Chief go out of production
> > for a while
>
> The sooner a LEGO Direct item becomes unavailable, the sooner that item
> begins to show up on eBay at inflated prices. Isn't that one of the things
> LEGO Direct was supposed to help stop?
>
> I am personally against any sort of 'Limited Edition' products. They only
> reward people with immediate buying power and don't always end up with true
> fans. I believe in the long run the company would do well to keep this
> terrific set in production as long as possible. It is a good ambassador for
> their products and their image.
>
> I'm not a train fan in the least, but I'll be buying one of these sets for
> my desk at work.
>
> > (based on the fact that LD can only have so many different sets in
> > production at any given time)
>
> If the sales for this division continue to be strong, I suspect this
> artificial limit of how many sets they can release could be raised or
> eliminated.
>
> Regards,
> Allan B.
Just because somebody has ready money to spend, doesn't mean they aren't
true Lego fans. Besides, Lego isn't in the business to sell to "true fans".
They are in it to make money. Yes, they have high ideals. But without a
doubt, Ole Kirk Christiansen started the company to feed himself and his
family. Everyone working at Lego likes to get paid at the of the day.
Since you are buying one just to stick on your desk, one might argue that
you are not a true fan, and shouldn't buy one. ;-) Sorry, couldn't resist
that one!
I also hope that they continue to make the Super Chief. But the answer to
that question in solely in the consumers hands. Will people buy it. One
that that shows just how much it is true is a factoid I got off lego.com
yesterday. They said that Lego produces 44 MILLION PIECES A DAY (BTW
~400,000 are 2x4 bricks). Stack that against the buying power of the AFOL
community and you can imagine just how small our buying power is compared to
the kids or parents buying for kids. I would be surprised if AFOLs were
responsible for more than 1% of total sales. Especially since we seem to go
for the bargain buys.
Just my $0.02
Regards,
Steve Martin
IndyLUG
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Message has 2 Replies:
 | | Re: 10020 limited to 10000 sets or not?
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| Readin from the Certificate of Authenticity enclosed it says ...." A limited edition of 10,000 of these distinguished diesel locomotiv setswas produced under license from the Burlington Northern and Santa Fe Railway Company for the initial (...) (22 years ago, 21-Feb-02, to lugnet.lego.direct)
| | | Re: 10020 limited to 10000 sets or not?
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| (...) Agreed. And conversely, not everyone who spends a lot of money on new LEGO sets *is* a fan. This is just a personal beef of mine, not the way that LEGO should do business. (...) Or rather they *had* high ideals. (...) I totally agree. Which is (...) (22 years ago, 22-Feb-02, to lugnet.lego.direct)
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