Subject:
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A bit about the 2002 line
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Newsgroups:
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lugnet.technic.bionicle
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Date:
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Fri, 14 Dec 2001 18:55:55 GMT
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Viewed:
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1290 times
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In case some haven't seen this site, it is interesting to check out.
http://www.marzdistribution.com/insideMarz/lego.cfm
Here is a quote from the Bohrok description:
The amazing sucess of the Bionicle Toa launch in 2001 by LEGO can only be
matched by the launch of their arch nemesis the Bionicle Bohrok. The story
of Mata Nui continues on as these creatures are awakened to take back the
island from the viliant Toa.
Focus in LEGO Club, TV ads combined w/ marketing efforts with DC Comics and
Upper Deck Trading Cards ensures another amazing year for the Bionicle story.
And a quote from the new Turaga guys:
Bionicle is a LEGO company priority for 2002, with marketing synergies
occuring w/ Upper Deck Trading Cards and DC Comics. Focus in LEGO Club, TV
advertising and internet.
David
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