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James Brown writes:
> Jim Baker writes:
> > Has anyone done it yet? Based on the Pause listed prices, it will be
> > about $115 retail for the initial five sets. Figure 10% or so S@H
> > mark-up and it's about $125 to reserve your first Star Wars Lego for
> > delivery.
> >
> > This is certainly doable, but I'm wondering if others think it is worth
> > it ... will the sets be available in stores before S@H carries them? It
> > would kill me to see them at TRU and be unable to buy them because I was
> > waiting on mail order.
> >
> > Also, does anyone think these sets will be difficult to find in stores
> > due to the collector angle? Or is Lego just blowing smoke with this
> > 'Reserve yours today' business?
>
> I suppose it depends on who is primarily responsible for the marketing and
> distribution. I suspect that if Lego is the only one saying what will happen,
> then it will hit stores much like other 'themes', except with a bit more hype,
> and a slight increase to the volume.
> However, if Lucasfilm has a significant say in it, then I suspect it will
> market like the other Star Wars toys out there... flood the shelves, catch the
> collector and casual market all at once, then pull it out so the next flood of
> merchandise is uncontested.
Save you're pennies folks, buy whatever they throw at us!
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Message is in Reply To:
 | | Re: Pre-ordering Star Wars
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| (...) I suppose it depends on who is primarily responsible for the marketing and distribution. I suspect that if Lego is the only one saying what will happen, then it will hit stores much like other 'themes', except with a bit more hype, and a (...) (26 years ago, 28-Dec-98, to lugnet.general, lugnet.starwars)
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