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The LEGO® Group Partners With NASA to Build and Explore the Future
BILLUND, Denmark, November 2, 2010 /PRNewswire/ -- LEGO® bricks will provide a
symbolic link between Earth and space when the Space Shuttle Discovery blasts
off from Cape Canaveral for its last scheduled flight. A small LEGO space
shuttle model will accompany the crew to mark the start of a partnership between
The LEGO Group and NASA.
“Learning is at the very core of the LEGO Group’s values,” said Jacob Kragh,
President of LEGO Education. “The company has invested many years of cooperation
and research with educators and child development specialists. The LEGO Group’s
mission is to inspire and develop the builders of tomorrow. Our partnership with
NASA will help us in this mission.”
Over the next three years both The LEGO Group and NASA will participate in a
joint outreach and educational program designed to inspire children to explore
science, technology, engineering and math.
“Partnering with The LEGO Group is a perfect fit. We have taken the excitement
of NASA’s missions and coupled that with kids’ love of creating things with the
iconic LEGO bricks,” said Leland Melvin, NASA’s associate administrator for
Education. “These projects not only foster creativity but also instill in the
young builders a real sense of the engineering and design principles that NASA
uses every day. Fun learning activities like these can help inspire kids to
become the next generation of explorers.”
In February 2011 more than a dozen LEGO activities will be flown to the
International Space Station (ISS). Astronauts will build LEGO models, complete
educational activities, and record the results.
Activities will include the exploration of daily life on the ISS and the effect
of microgravity on various simple machines. Videos of the completed activities
and space-themed educational materials will be available at
LEGOspace.com.
The LEGO Group has been creating space models since 1973 and NASA has already
provided inspiration and educational insight for a new line of LEGO CITY space
models to be released in 2011.
LEGO bricks and products have been on several space missions. The latest mission
with NASA was in 2004 when two astronaut minifigures hitched a ride on the
Spirit and Opportunity Mars Exploration Rovers.
The LEGO Group is a privately held, family-owned company, based in Billund,
Denmark. It was founded in 1932 and today the group is one of the world’s
leading manufacturers of play materials for children, employing approximately
9,000 people globally. The LEGO Group is committed to the development of
children’s creative and imaginative abilities. LEGO products can be purchased in
more than 130 countries.
LEGO and the LEGO logo are trademarks of The LEGO Group. (c)2010 The LEGO Group.
LEGOspace.com
SOURCE The LEGO Group
prnewswire.com
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