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Subject: 
Re: Horrible quote from the Scala web catalog
Newsgroups: 
lugnet.dear-lego, lugnet.scala
Date: 
Sun, 12 Dec 1999 06:12:09 GMT
Viewed: 
1438 times
  
Matthew Miller wrote, commenting on Lego's Scala marketing:

> > "I bought the faciest [sic] summer wear in Marita's fashion shop. I
> > am  sure Christian will like it"

> Lego for boys is ("juniorization" not withstanding) about creative building
> and play. It's about imaginative scenarios and encouraging kids to stretch
> their minds.
> Lego for girls is about learning that the important thing is to please the
> man in your life.

And about how to buy stuff. After all, isn't that what life's all about
- buying stuff? Gotta get them started young...

Sometimes I despair when even Lego does this!

Kevin

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Message is in Reply To:
  Horrible quote from the Scala web catalog
 
The basic existence of a special dumbed-down and pinked-up segment of the LEGO universe designated for girls (and the corresponding boys-only restriction for Technic and even System) is bad enough, but check out this quote from the Scala web site: (...) (27 years ago, 11-Dec-99, to lugnet.dear-lego, lugnet.scala, lugnet.general)

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