Subject:
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RE: Mindstorms in 1999
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Newsgroups:
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lugnet.robotics
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Date:
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Wed, 10 Feb 1999 19:43:56 GMT
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Original-From:
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Peter Ljungstrand <peter@informatik.%nospam%gu.se>
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Viewed:
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1385 times
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I really don't think Lego will discontinue the Mindstorms RCX series for a
while.
Remember, the RCX has so far onlyu been marketed and sold in the USA, Canada
and the UK, as some sort of "test markets".
(http://www.legomindstorms.com/press/releases/8_98.html)
In the 1999 lego catalog that is everywhere in every toy store in Sweden,
there are a couple
of pages informing about the new exciting Mindstorms RCX kit that will soon
be available
in Sweden as well, but with Swedish software. However, it does not say
_when_ it will
be available, as with most other Lego kits. I am pretty sure it is the same
thing in other
European countries, as well as Australia and other parts of the world. Lego
wouldn't be
marketing the RCX and the Mindstorms RIS in other countries if they were
planning to
discontinue it in favor of other p-bricks.
> My fear is that Lego thinks they can make much more money on the new lower
> priced (and likely higher margin) products, and may not do another run of
> Mindstorms (support Dacta type product lines with Robolab only), or if they
> do they might raise the price significantly. As long as the much more
> capable Mindstorms is available for only $50 more, it will cut into the new
> system's sales volume. If you think about it, the Mindstorms costs them
> more to produce because of the serial transmitter, the PC hosted software
> product support and development teams, and I bet more parts than the new
> system. When you put the wholesale/retail prices into the equation, Lego
> might only get $15-$30 more for Mindstorms (I don't know the standard
> markup, but I have to imagine that wholesale is about 40-60% of retail).
-------------------------------------------------------------------------
Peter Ljungstrand; PLAY Research Group, Viktoria Institute
http://www.viktoria.informatics.gu.se
Email: peter@informatics.gu.se
Phone: +46-(0)31-7735543 Mobile: +46-(0)708-302251
Fax: +46-(0)31-7735530 ICQ: 6820636
Visitors: Viktoriagatan 13, 7th floor
Snail-mail: Box 620, 40530 Göteborg, Sweden
--
Did you check the web site first?: http://www.crynwr.com/lego-robotics
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