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> I could have just emailed a few friends my original, but then thought, why
> not post to everyone? Especially when I know quite a few others are
> grappling with the same ideas. I think the discussion here is benefitting
> everyone who engages it.
I'm glad you started this Tim, I'm really enjoying this discussion.
...
> IIRC, Jake didn't define it as specifically interpersonal relationships, or
> business relationships. I *think* he meant more interpersonal ones, though.
> The business relationship of customer purchasing LEGO product but not
> actively forming LEGO-based relationships outside of their immediate circle
> is of a different nature than someone who joins a local club, an FLL team,
> attends a LEGOfest, goes to a truck tour and makes LEGO-oriented friends, etc.
>
> For me at least, I like focusing on the interpersonal relationships formed
> around LEGO.
It was my assumption that if there's a "Community Development Manager" then
LEGO Direct, at least, has an interest in the identifying and reaching the LEGO
Community and that interest would be related to sales. Not that there's
anything wrong with that. I think it would be great to see more of the LEGO
sets that I think are best and if LEGO Direct wants to hear my opinions, I'm
happy to give them.
But I agree that there is also a social aspect to the LEGO experience and I see
now that that was the reason for your original post. And yes, I agree that
members of a social community must be active. But there will still be levels of
activity.
...
> > (It would be good if the LEGO Group formally acknowledged
> > the adult community in some way.)
>
> They have :-) They're very active at adult LEGO fan events, and their
> representatives (such as Jake here) have begun to support adult fan efforts
> and form relationships with adult fans. It helps that Jake was an adult fan
> before he took the job at LEGO :-)
I'm thinking of the years I spent playing with LEGO blocks, not knowing that
there were any other adults out there doing the same thing. All of the
marketing is aimed at children - the catalogs, the web site, and the LEGO
Maniacs magazine are all assuming that children are the audience. I would like
to see more marketing for the AFOL audience. I think that that will help other
"secret" AFOLs join the community - or at least help them understand that a
community even exists.
...
> Not that a formal classification system is in order or anything!! Ick - to
> me that would be WAY overdoing it. But, it's nice to be able to measure
> larger trends in the community, rather than categorizing specific individuals.
Right. I don't think any sort of formal definition is required. I find that I'm
thinking more seriously about this now that you've started the discussion.
Maybe I'm just "thinking out loud" about it.
Stephen
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