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Subject:	Re: Lego Article (Re: I'm famous (or infamous))
Newsgroups:	lugnet.general, lugnet.people
Date:	Thu, 7 Oct 1999 19:50:23 GMT
Viewed:	78 times

On Wed, 6 Oct 1999 18:04:40 GMT, Ray Sanders <rsanders@gate.net> wrote: > And if they (TLG) knew that, what could they do ? Lego ads in Sports > Illustrated or The Economist ? ;) > > I'll make a SWAG (scientific wild-assed guess) of 5-10% of sales. > Anyone have any better intel ? Nope, no better intel, but my feeling is this: women do most of the gift-buying, especially for kids. When men buy gifts, it's for a woman. So, when males are buying LEGO, it is likely they are buying for themselves. I'd put it as high as 40-50%. But I have no facts nor data to back this up. Maybe we should organize some field research, to observe the demographics of who buys what. Also, there will be a certain percentage of men who are buying gifts, but are also AFOLs. It seems like the people most likely to buy more LEGO are the ones who are big fans of LEGO already... Steve

Message has 1 Reply:

		Re: Lego Article (Re: I'm famous (or infamous))
[ FUT lugnet.general ] Steve: (...) Simplifying things a lot, aren't we? (...) I can just as well admit that about 80% of the mony I spend on LEGO is for myself. But looking at people in general, it appears that a significantly larger amount is (...) (25 years ago, 7-Oct-99, to lugnet.general, lugnet.people)

Message is in Reply To:

		Re: Lego Article (Re: I'm famous (or infamous))
And if they (TLG) knew that, what could they do ? Lego ads in Sports Illustrated or The Economist ? ;) I'll make a SWAG (scientific wild-assed guess) of 5-10% of sales. Anyone have any better intel ? Ray (...) (25 years ago, 6-Oct-99, to lugnet.general, lugnet.people)

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