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DelVaLUG, the Delaware Valley LEGO Users Group, will be exhibiting at the
Wizard World
Philadelphia pop-culture expo on 15-17 June, 2007. The event is held at the
Pennsylvania Convention Center.
Featured elements of the display will be custom models tied to three of this
summer’s action movies: “Fantastic Four: Rise of the Silver Surfer,” “Spider-Man
3,” and “The Transformers.”
Behind the scenes: This is an event that DelVaLUG members first proposed before
the 2006 show, but we finally approached Wizard Entertainment this April. You
have to be diplomatic when cold-calling, and cite the right advantages; but they
were very happy to have us. After all, the company isn’t just comic books -- it
does publish the magazines ToyFare and ToyWishes, so a toy-based display
that can adapt itself to the show’s themes is definitely appropriate.
We’ll be using this event for AFOL promotion and club recruitment; the product
literature distributed at BrickFest will be used. Since I’m deeply involved
with the Philcon SF convention, I’ll also be promoting
that. It’s not a big segue; a matter of “Oh, and we’ll be appearing later
this year at Philcon -- different theme, much more convivial, and you get to
build with the parts.”
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