Subject:
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Re: New VLC Logo Idea -- TLC's reply
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Newsgroups:
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lugnet.org.ca.vlc
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Date:
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Tue, 29 Aug 2000 19:30:33 GMT
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Reply-To:
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robinsather@hotmail.NOSPAMcom
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Viewed:
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1439 times
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Comments are inlined (please excuse any disparaging remarks ...)
> 1. We discourage the use of images of something that looks very similar to
> our bricks in any logos. Especially when it is given so much prominence in
> the logo. With the lettering on the knob, your brick looks at first glance
> exactly like one of our bricks.
That kinda was the idea ...
> (Note - LUGNET does not have any writing on
> their knobs and the image of the connecting bricks is much smaller.) Your
> brick makes your logo look like it is an official logo of the LEGO Group.
Why thank you ;-)
> If you really want to use a brick-like image, it would need to be a lot
> smaller, less like a LEGO brick, with no lettering on the top of the knob
> and you would need to include a disclaimer (see below).
I'll come up with some alternatives. Suggestions?
> 2. As it stands now, we have a registered trademark in the photographed
> image of our 1x1 and the dotted outline of our 1x1. If you really want to
> use a brick-like image, you will need to include a disclaimer right under
> the logo (maybe off to the side) which states: "LEGO(R) and the brick
> configuration are trademarks of the LEGO Group. The LEGO Group does not
> sponsor or endorse this Club."
Not likely. We'll just change the logo.
> 3. "LEGO Club" should be written as "LEGO(R) Club" with the Circle R
> registration mark following the word LEGO because the word LEGO is a
> trademark. Since you would like to use LEGO as a word mark, I would also
> recommend using the disclaimer I mentioned above.
I'll put the "(R)" in there (much smaller, of course), but are we
actually required to have the disclaimer "right under the logo" each
time we use the word "Lego". I think that's a little crazy. I would
think that having the disclaimer prominently displayed on the home
page of the website would be sufficient, no?
> I addressed many of these same issues with Tim Courtney from LDraw when he
> was designing the logo for the posters he used at Kidvention in July. He
> agreed to remove LDraw from the knobs and use smaller images/representations
> of bricks that looked less like LEGO bricks.
The Ldraw logo has a stylized red 2 x 3 brick that is quite obviously
a Lego brick (minus the writing on the studs), and is the primary
image in the logo. I don't quite understand the above statement.
Granted, in very fine print, Tim has put appropriate disclaimers below
the logo itself. Doesn't look as good in my opinion.
There are numerous examples of obvious brick shapes in logos. Look at
Lugnet's "Cool Lego Site of the Week", for instance. Look at many of
the other lego clubs on the web. Many of the web ring logos are
actual original TLC models, etc. Too many examples to list.
> Please let me know what you plan to do and if you have any questions.
> I really appreciate you checking with us before you proceeded to use the
> logo.
At least we get that much credit :-)
Here's another idea. To avoid the requirement of a disclaimer for the
logo itself, we could use a more abstract shape for the brick, yet
still have it identifiable.
Furthermore, and this is just a thought, we could change the name of
the club to something that doesn't include the word "Lego". Some
ideas; "Vancouver Builders Club", "Vancouver Brick Builders", the
"B.C.B.C." (British Columbia Brick [or Builders] Club). Suggestions?
<Begin Lego philosophy rant mode> ...
Just a thought. I really dislike all the legalese crap. Necessary, I
know, in today's business climate, but it just takes away from the
innocent enjoyment of my favourite toy, and to me Lego is still
primarily a toy, not a corporation. At some point with this kind of
stuff, I lose the "fun", and it gets a little too much like real life,
and I've already got plenty of that ;-).
<End Lego philosophy rant mode>
Robin
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Message has 1 Reply:
 | | Re: New VLC Logo Idea -- TLC's reply
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| dear Robin (and any others who are reading this): Robin Sather <robinsather@hotmail.com> wrote in message news:39ac09f1.113829...net.com... (...) to (...) in (...) glance (...) perhaps I should have sent this to the Lego companies conceptual artist (...) (24 years ago, 30-Aug-00, to lugnet.org.ca.vlc)
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Message is in Reply To:
| | Re: New VLC Logo Idea -- TLC's reply
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| Dear Alexandria - Thank you for forwarding the URL location of your proposed logo to me. I apologize that it has taken me so long to get back to you. I have reviewed the logo and have several comments. 1. We discourage the use of images of something (...) (24 years ago, 29-Aug-00, to lugnet.org.ca.vlc)
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