Subject:
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Re: Massive Layoffs At Lego (in Enfield, CT)
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Newsgroups:
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lugnet.off-topic.debate
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Date:
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Wed, 28 Jun 2006 14:38:53 GMT
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Viewed:
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3590 times
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Blaming Canada makes sense. Lego in divesting itself of the manufacture of lego
elements is following the moves of its two competitors in “system” level
elements. Best Lock has ceased manufacturing its semi compatible bricks and now
is the marketing agent for the Cobi company of Poland, which manufactures in
eastern europe. MegaBrands has transfered almost all of its manufacturing and
assembly to the people’s republic. Lego is just the last of the 3 to outsource
manufacture. Lego’s challenge has always been what to do once the patents on
the system expired decades ago. Focusing on design is probably their best
strategy. They have also changed their design parameters....projects must be
ready for the market from conception to distribution in half the time previously
allowed. This has already paid off in the timely reissue of the soccer elements
of their defunct sports line in time for the world cup. And war toys are
invading their line more and more. Star Wars opened the door, but violence is
more and more part of the lego line. Compare their old Spiderman line with the
new Batman line that’s out now with its Glocks, etc.
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Message has 1 Reply:
 | | Re: Massive Layoffs At Lego (in Enfield, CT)
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| (...) For the record, and I think I speak for Patrick as well-- he nor I were "blaming Canada", but simply riffing on the song from the TV show South Park called "Blame Canada". My statement was a line from the song. My "I blame Bush" was a jab at (...) (18 years ago, 28-Jun-06, to lugnet.off-topic.debate, FTX)
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