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Subject: 
Re: Introducing Your Cycle 3 LEGO Ambassadors
Newsgroups: 
lugnet.off-topic.debate
Date: 
Fri, 3 Mar 2006 01:45:54 GMT
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In lugnet.off-topic.debate, Leonard Hoffman wrote:

   I don’t follow your logic there. You seemed to be thinking that the purpose of the Ambassador program was to be representative of the global, and I was trying to correct that view. Obviously the more countries that participate, the better. However, I’ve found that it is generally theme representation that is more important than national or regional representation. Trainheads from California and Germany tend to have the same LEGO-related issues, whereas a Minifig customizer and a Spacer both from South Carolina tend to have very different issues that need to be brought up.

Well I’ll have to take your word for that, since I really have no idea what the Ambassadors do. So far the exchange of information seems to be decidedly one way, if it happens at all. Apart from the occasional marketing survey, we (the general AFOL population) have heard nothing from the ambassadors in an ambassadorial role. We hear nothing about what goes on in the secret ambassadors forum. We have no idea what the ambassadors are telling the company that we as AFOLs want from them.

So I ask this: for whose benefit is the Ambassador program being run? From the information I have at hand, which is admittedly scant (see above), it seems to be solely for the benefit of the marketing arm of the company. Ok, maybe it’ll feed back to us eventually with products we like, but ultimately, that requires us trusting the ambassadors to represent the community’s interests. Without any information one way or the other, I’m afraid I can’t give that trust. It’s not that I think the ambassadors are untrustworthy, I just DON’T KNOW.

As far as I can tell, the Ambassador Program is merely a fancy name for a marketing focus group, which is fair enough. Maybe if we’d had this a couple of years ago they wouldn’t have changed the colours. But please call it what it is, and how about a bit more transparency? I know you’re under and NDA - perhaps it needs revising.

   I missed the tongue-in-cheek part. Definately keep working on that, and maybe someday, just someday, you might be able to make a post that is seriously hilarious. Keep trying Tim, I know you have it in you. The spark of humor is there, it just needs to be nurtured, cared for, and lovingly petted from time to time, and it will grow. Oh yes, it will grow.

Oh, Lenny. You do make me laugh.

   You think Russia is in Asia? Well, part of it is... And the Middle East tends to cover as much of North Africa as it does of Southwest Asia, which is why I differentiated that. But not that it is all that important, since both of us left out the Pacific Islands. Poor Micronesians, TLG doesn’t seem to care about them, and neither does Lenny or Tim for that matter. Once again, I am brought to tears...

Does that include New Zealand? No-one cares about New Zealand.

a



Message has 2 Replies:
  Re: Introducing Your Cycle 3 LEGO Ambassadors
 
(...) They're mostly sheep there anyway aren't they???? ROSCO (19 years ago, 3-Mar-06, to lugnet.off-topic.debate, FTX)
  Re: Introducing Your Cycle 3 LEGO Ambassadors
 
(...) Let me try to shed some light on the LA program without revealing things I am not supposed to. First off, I will (later today), ask some of the new ambassadors to review what we have done in the past 2 cycles. Then, I'll ask if any of the new (...) (19 years ago, 3-Mar-06, to lugnet.off-topic.debate, FTX)

Message is in Reply To:
  Re: Introducing Your Cycle 3 LEGO Ambassadors
 
(...) I don't follow your logic there. You seemed to be thinking that the purpose of the Ambassador program was to be representative of the global, and I was trying to correct that view. Obviously the more countries that participate, the better. (...) (19 years ago, 2-Mar-06, to lugnet.off-topic.debate, FTX)

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