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taken from:
http://www.lego.com/info/pressspecific.asp?PressReleaseId=172&Year=2001
LEGO Media International launches first television programme at MIPTV 2001
LEGO Media International (LMI), the new TV and film division of the world-
renowned children’s brand, today premieres its first ever programme, Little
Robots, at the MIPTV 2001 programme market in Cannes.
Monday, April 2 2001 Little Robots is a brand new pre-school animation programme
based on the acclaimed children’s book by Mike Brownlow, published by Ragged
Bears Publishing Ltd. The pilot show has been produced for LMI by award-winning
animation house Cosgrove Hall Films, whose credits include Danger Mouse, Count
Duckula, Noddy and the new Bill & Ben. Written by top UK children’s TV writers
and voiced by leading comedy actors (Lenny Henry, Su Pollard, Darren Boyd and
Jimmy Hibbert), the programme uses an innovative technique which combines model
animation with CGI backgrounds and effects. LMI aims to produce 26 x 10’
episodes for transmission in the autumn of 2002.
The story The story focuses on Tiny Robot and his little friends, who are
pioneers and architects of a brand new world. They have been abandoned on a
scrapheap by the ‘real’ world – but, using the toolkit inside his head, Tiny
sets about repairing his friends, and together they build a magical world of
their own inside the scrapheap. Using their skill and imagination, they turn
what we throw out – nuts and bolts, metal and rubber - into homes, trees and
flowers…… and even their own sun, moon and stars.
Little Robots has been executive produced for LMI by Vanessa Chapman, Controller
of Programming & Strategy, and Michael Carrington, Head of Acquisitions & Co-
productions. Vanessa is a former Controller of Children’s Programming at ITV and
Michael joined LMI from the BBC's Children’s Department, where he was Deputy
Head of Acquisitions & Animation.
“When we saw the book, both Michael and I leapt upon it and knew that we just
had to turn it into LEGO Media’s first TV programme,” said Vanessa Chapman. “It
looked so different from anything else we’d ever seen in the market place for
this age group. It’s cool and retro in design, the characters are quirky and
fantastical and their world is weird and wonderful. Our Little Robots are
picking up from where The Magic Roundabout and The Clangers left off.”
Unveiling the programme at an exclusive launch event held in the futuristic
South of France home of fashion designer Pierre Cardin, Conny Kalcher, Global
Vice President, Children’s TV Programming & Film for LMI, said, “Little Robots
has all the ingredients to become a global children’s classic – charming
characters, a great story, a new look and a lot of heart. The Little Robots
represent big ideas. We’ve had ‘Girl Power’ – this is ‘Little Robot Power’!”
For further information:
Eva Lykkegaard
LEGO Company Global Company Communications
+45 79 50 74 24
or
Graham Drew
Shine Communications for LMI
+44 (0)20 7553 3333 +44 (0)7866
628635 (mobile)
This page was updated on April 2nd, 2001
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